Ankura’s Post

Programmatic advertising is a term that has been echoing through the marketing industry for some time now. In this article, we will delve into the intricacies of programmatic advertising and explore its working mechanisms... https://lnkd.in/gvQwNYrf #networldsolutions #networldasisa #programaticads #marketing #branding #agency #agencylife #knowledge

Alternative IDs hold promise, but scale remains a challenge. According to the insightful analysis by Alyssa Boyle for AdExchanger, while there are several alternative IDs emerging in the market, they often lack the scale needed to be truly effective. At Novatiq, we believe telco-verified IDs are the answer. Telco-verified IDs verify all users—both authenticated and ‘ghost’—providing unparalleled scale. Even a single telco in the market can offer larger scale than many alternative solutions, ensuring comprehensive reach and effectiveness in digital advertising. For more insights on this topic, read the full article here: https://lnkd.in/gDsFUGuG How do you think telco-verified IDs can transform the future of digital advertising? Share your thoughts below! #telco #ads #adexchanger #advertising #advertisers #digitalmarketing #marketing

Proximic by Comscore releases 2024 State of Programmatic Report: The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment. #digitalmarketing #marketing

While we are on the topic of transparency, here is another area to assess and react on - from the Association of National AdvertisersProgrammatic study - FIRST LOOK - 3. Misaligned Incentives in Advertising Misaligned Incentives: Are advertisers prioritizing cost over value? Chasing cheap CPMs can lead to ad quality issues. Focus on quality over cost for real results. How do you balance value and cost? #AdvertisingIncentives #QualityMedia Christine Moore Nick Sparey https://lnkd.in/etw3q9zJ

Programmatic advertising stands out as a game-changer in today's fast-paced digital marketing world. This method, driven by data and technology, automates ad space transactions in real-time, redefining campaign effectiveness and efficiency. Read our article about it: https://lnkd.in/dM6PFJux Remember to subscribe and share if you find this article interesting. #dochaseadx #programmaticmarketing

Well this is interesting : the flight to short term performance channels continues as the UK economy navigates choppy waters. Google and Meta both reporting decent results this week too on Q3 revenues. Expect to see CPC inflation return to these channels in the peak trading season after a brief respite : maybe not at the levels seen in 2021 and early 2022 but a return to form which brings the need to continued navigation to steer the ship through difficult times.

Our Made for Advertising (MFA) AI-driven Measurement and Optimization solution is live globally. Now, marketers can detect and avoid both MFA and Ad Clutter sites at scale to drive maximum efficacy across the programmatic buying process. In fact, an IAS analysis from over 40 global agencies and brands found that traffic served on sites classified as non-MFA have a +278% better conversion rate than traffic served on sites classified as MFA. We also found that quality media was more cost-efficient than sites classified as MFA, lowering cost-per-conversion by 63%. Click the link to read more: https://lnkd.in/edw2-DTg

Insider Intelligence shares a fascinating article on the ever-changing world of digital advertising. It looks like the pivoting will continue full steam ahead into 2024. #digitaladvertising #marketing #socialmediamarketing.

In 2018, the Financial Times decided to turn off open marketplace programmatic advertising (OMP). What does this mean, and how did it impact business? In this article, FT Strategies Head of Insights George Montagu explains in detail. Read now and find out why others are making the same decision today: https://lnkd.in/eRJmfr59

💡In a recent article for the Association of National Advertisers, our Chief Digital Officer Brian Wallach, discusses what marketers can do to deliver a good user experience and remedy issues with under-delivery of ads in #CTV. ➡️ Get the scoop: https://bit.ly/3Zutr0x (sign-up for a free ANA account to access)