Angela Pounder’s Post

The average creator on LinkedIn with fewer than 6,000 followers posts 4.6 times per week. Here's why you shouldn't post daily. Yesterday I shared a variety of data-backed insights on micro-creators. Link to the post at the bottom, but people in the comments wanted to know: 𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗮𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗽𝗼𝘀𝘁𝗶𝗻𝗴? The answer is 4.6, with most people falling within a range of 2 & 7 times per week. Only 5 of 21 creators with under 6,000 followers posted every single day for a full month. If you're putting inordinate pressure on yourself to post daily, stop. Many try - most of us can't keep it up. 𝗟𝗲𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗵𝗼𝗼𝗸 𝗶𝗳: 🔐You should be focusing on closing leads 👨👩👦You've been neglecting your family 😫You're feeling burnt out on LinkedIn 🔇You have nothing to say Social media can create the perception that everyone is perfect. Everday. All the time. They're not. If you needed an excuse not to post today (or whenever)... this is it. 👋 ---------------- 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗮𝘁𝗮-𝗯𝗮𝗰𝗸𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗰𝗵𝗲𝗰𝗸-𝗼𝘂𝘁 𝘆𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆'𝘀 𝗽𝗼𝘀𝘁: https://lnkd.in/djNFJG4g

I've been diving into the latest on LinkedIn's algorithm and, wow, there are some game-changing insights I just have to share with you. First off, LinkedIn's really honed in on making content relevant. It's like they're saying, "Show us what you love, and we'll show the right people." So, if you're all about marketing, your posts are more likely to pop up for marketing enthusiasts. It's all about finding your tribe here. Now, here's a twist: going viral isn't the golden ticket anymore. LinkedIn's shifted gears, focusing less on viral content and more on what's meaningful to your network. It's like having a coffee chat with your connections, rather than shouting in a crowded room. And for those of us who love to deep-dive into our fields, LinkedIn's rolling out the red carpet. They're spotlighting expert content more than ever. It's not just about likes and shares; it's the quality of conversations that counts. So, let's get talking! Here's my take on making the most of these changes: 👉Be You, Be True: Share what you're passionate about. Whether it's a niche topic or a broad one, if it's genuine, it'll resonate. 👉 Quality Over Quantity: Your network's engagement matters more than ever. It's like having a group of friends who really get what you're talking about. 👉 Expertise Shines: Share your insights, your experiences. It's about adding value, sparking conversations, and maybe even learning something new along the way. 👉 Keep It Real: Use hashtags wisely, tag folks who add to the conversation, and keep your posts easy to digest. It's like setting up the perfect dinner table for a great conversation. Remember, LinkedIn's not just a platform; it's a community. The more we share, the more we grow – not just in numbers, but in connections and knowledge. So, let's keep sharing our stories, our expertise, and our passions. Here's to making every post count! #LinkedInTips #SocialMediaInsights #LinkedInAlgorithm #EngagementStrategies

🎉 Facebook recognized me as a top rising creator this week! I find it fascinating. On all platforms, I've turned it up - more consistency, more postings and videos, just going for it. 😎💪🎬 Here's the annoying part: 🤬 Same content and frequency on other platforms, but I am getting suppressed and crushed by the algorithm lately, and I am fairly certain shadowbanned. I am talking about you ... LinkedIn. It's like I am a ghost 👻 or John Cena (if you know the reference, you know). Last year -- For most of 2023, I focused hours a day on LinkedIn with no ROI, investing in 'coaching' that went no where. It wasn't until I took my foot off the LinkedIn gas and focused on other channels, did I see success. This year -- For 2024, I've taken an omnipresent approach - be everywhere - and don't rely one platform. 🌎 I post across 5 channels to be seen, and interact when and where I can offer help or value (spending no more than 30 minutes a day on my channels ... combined). That's the play. ➡️ The lesson: Diversify your options. Even though I am the 'All In' guy, when it comes to your social presence, don't put all your eggs in one basket, like I did last year with LinkedIn. If your entire business model relies on one platform and it changes things on you or for whatever odd reason doesn'twork for you, well you're F'd. Spread the risk around to other platforms. Don't overthink it, just post it.

Hey LinkedIn family! 🚀 Just stumbled upon a gem 💎 I had to share with you. Whether you're new here or looking to amp up your follower game, this read is a total game-changer. Enlightening, empowering, and straight-to-the-point. Check it out and let's grow together! 🌱 #AlwaysLearning #GrowthMindset

PRO TIP: Don’t pay attention to the unfollows on your social media channels. It’s a community that matters. ✔️ It's natural to see a bit of a dip in our social media numbers. But don't worry, this is totally normal and even expected. Every single account experiences a slight decline in followers and engagement at times. It could be bots getting cleared out, or maybe some accounts just don't vibe with your content anymore. And BTW that's okay! The important thing is to focus your energy on the amazing people who DO want to stick around and engage with you. Those are the ones who truly appreciate what you have to offer. 🙌 Instead of stressing over the "why" behind the unfollows, let's look at the "what" - as in, what can we do to give our loyal community even more value? Maybe it's freshening up our content strategy, running a fun giveaway, or just doubling down on being our awesome, authentic selves. 💯 The numbers may fluctuate, but what really matters is the real connections we've built. So let's keep shining and giving our followers reasons to stay tuned! Who's with me?

PRO TIP: Don’t give attention to the unfollows. it’s a community that matters. ✔️ It's natural to see a bit of a dip in our social media numbers. But don't worry, this is totally normal and even expected. Every single account experiences a slight decline in followers and engagement at times. It could be bots getting cleared out, or maybe some accounts just don't vibe with your content anymore. And BTW that's okay! The important thing is to focus your energy on the amazing people who DO want to stick around and engage with you. Those are the ones who truly appreciate what you have to offer. 🙌 Instead of stressing over the "why" behind the unfollows, let's look at the "what" - as in, what can we do to give our loyal community even more value? Maybe it's freshening up our content strategy, running a fun giveaway, or just doubling down on being our awesome, authentic selves. 💯 The numbers may fluctuate, but what really matters is the real connections we've built. So let's keep shining and giving our followers reasons to stay tuned! Who's with me? 🥳

You don't actually want to go viral on #LinkedIn...and here is why... 🚀 Picture this: Your LinkedIn post just went viral. Overnight, your follower count skyrockets to 40K. Sounds like a dream, right? Well, let's pump the brakes and take a closer look. 🎯 You've been rocking it with a cozy audience of 3K, where posts snagged a comfy 50-100 likes. That's a solid engagement rate, my friends. But then, the viral whirlwind hits on one post and your content doesnt change. Sure, it feels great to get that validation. 😥 After the viral smoke has cleared from a sales perspective you still need to make content that is relevant to your core audience. You continue getting 50-100 likes on your typical content with an audience of 40K...now your engagement rate is in the toilet. 🚽 🔍 Here's the twist: LinkedIn's algorithm loves consistency over flash-in-the-pan fame. When your engagement rate plummets amidst your new sea of followers, your content might just start taking the backseat. Yes, even that top-tier content tailored for your once tight-knit community. 🤔 Moral of the story? Don't chase the viral dream. Cherish and cultivate your loyal legion. After all, in the realm of LinkedIn, quality connections trump a fleeting follower frenzy. 🌱 Keep growing your garden, not just counting the trees. Here's to making every post matter, with engagement that truly resonates! Thanks Mike Phillips for this nugget of wisdom shared yesterday on the accountability call for his creator community #MarketingMuscle by Mike Phillips. DM me if you are interested in joining the creator community. It has been invaluable to helping me level up my LinkedIn game.

How LinkedIn Engagement Helped Me Gain 1k Followers in Just One Month Before 2 weeks, I had 700 followers. In merely 15 days, I've added 1300 more. Want to achieve similar results? Here's what you should do: 🔺Don't just comment with "Great post." 🔺Engage for 20 minutes both before and after publishing your post. 🔺Prioritize engagement with your audience. 🔺First, leave a comment, and then send a connection request. 🔺Always respond to comments on your posts. 🔺Add a 📌 to your comments. 🔺Identify and bookmark top content creators in your niche and engage with them daily. 🔺If the number of creators you engage with exceeds 10, maintain an Excel sheet to keep track. 🔺Many creators often neglect to engage with their previous posts when publishing something new. Don't make that mistake. 🔺Make it a point to respond to the first comment in real time. 🔺Encourage conversation threads in the comments section. 🔺Pose questions in your posts to prompt others to comment." And now, it’s practice time. Try commenting on this post with your most interesting response. I will rate it on a scale of 1 to 10. #socialmediamarketingstrategy #linkedinbranding #conversions #earnmoneyonline

How LinkedIn Engagement Helped Me Gain 1k Followers in Just One Month. Before 2 weeks, I had 200 followers. In merely 15 days, I've added 800 more. Want to achieve similar results? Here's what you should do: 🔺Don't just comment with "Great post." 🔺Engage for 20 minutes both before and after publishing your post. 🔺Prioritize engagement with your audience. 🔺First, leave a comment, and then send a connection request. 🔺Always respond to comments on your posts. 🔺Add a 📌 to your comments. 🔺Identify and bookmark top content creators in your niche and engage with them daily. 🔺If the number of creators you engage with exceeds 10, maintain an Excel sheet to keep track. 🔺Many creators often neglect to engage with their previous posts when publishing something new. Don't make that mistake. 🔺Make it a point to respond to the first comment in real time. 🔺Encourage conversation threads in the comments section. 🔺Pose questions in your posts to prompt others to comment." And now, it’s practice time. Try commenting on this post with your most interesting response. I will rate it on a scale of 1 to 10. #socialmediamarketingstrategy #linkedinbranding #conversions #earnmoneyonline

Have you fallen into the trap of “follow spamming,” or rapidly following users in an attempt to grow your accounts? 😬 We’re here to report it DOES NOT work. With this method, the percentage of follow-backs are extremely low. When they do occur, the likelihood of meaningful engagement (comments, messages, etc.) is little to none. Instead, try our slow growth method. 🌱 With this approach, we focus on finding quality followers that either align with our values or are already involved with our cause(s). Then we follow, like, AND leave a thoughtful comment on one of their recent posts. 📣 With this approach, you are guaranteed to curate a meaningful community with HIGH engagement levels. ✅ #followformore #socialmediahacks