Amy Parfett’s Post

Ready for your social media feed to be flooded with holiday engagement announcements? I had the timely opportunity to speak with Boutayna Chokrane for a Vogue article about the best ways to propose, including the trends that we *don't* see at Zola. Finally, a well-written article that doesn't rely on stereotypes to help partners think about how to propose to one another in a personalized and unique way. https://lnkd.in/eK5JEWVx

How did you spend your Valentine's Day? Chances are that if you are Gen Z then it would have been alone or with friends. “Gen Z want to shape themselves before committing to someone else. They are a generation characterised by post-pandemic loneliness and a desire for intimacy in the information age, for whom traditional life milestones are out-of-reach,” Louise Millar Strategy Director at Seed, Amplify’s Gen Z specialist agency states in her latest piece for MoreAboutAdvertising. Read the full piece here: https://lnkd.in/e2HMdYN5 #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Generic comments are better than this 🙃 We all want to make our audience fall in love with our comments. We try to add value through comments We appreciate the effort of the creator But this man changed the definition of engagement. Yesterday, I came across his profile and saw his comments on girl's posts. Bro really thought he was going to make girls fall in love with him. He has commented → You're beautiful → So quite and beautiful (cute*) on girl's posts. He wants to get engaged by engaging with creepy comments. The shocking part is, he's an aged person and a business owner. Now I understood why people are calling LinkedIn as a dating app in reels 🙃 #linkedingrowth #linkedin

How did you spend your Valentine's Day? Chances are that if you are Gen Z then it would have been alone or with friends. “Gen Z want to shape themselves before committing to someone else. They are a generation characterised by post-pandemic loneliness and a desire for intimacy in the information age, for whom traditional life milestones are out-of-reach,” Strategy Director Louise Millar at Seed, Amplify’s Gen Z specialist agency states in her latest piece for More About Advertising. Read the full piece here: https://lnkd.in/et_RS5Mw #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

Last week I gained 41 followers off one post. Now this ISN’T a praise me post OR showing you how to write to gain followers. This post was just simply about my spiritual journey. No great words of wisdom or sexy selfies, just a picture of me in the forest💚 I was like ‘well that’s great!’ But then I looked through them, and this is not to sound ungrateful or discriminatory. But out of the 41, 39 of these were men. Only two were women - both who connected with me and sent messages. I get it, I don’t want to be making an assumption that these guys are only here for the selfies, they may have resonated with my post. But considering none engaged with it other than a ‘like’ it made me think. I’m so grateful for ANY support I get, but men in order to get your follow returned, or your connection accepted, try commenting with exactly how you’ve resonated with it. If you think a woman looks ‘nice’- again while being very grateful for this, we’re not on Tinder or P$rnhub so it isn’t necessary to follow a person based on their looks and selfies, and actually what they are writing about and their business does. Stop the false follows, it’s really infuriating when trying to build a community. I’m not just a ‘pretty girl’ 🥰🙏🏻 #linkedinmarketing #communitybuilding

There was this time I went viral. It was planned and everything. I’d been noting other people’s (mainly women) posts that were doing well and the factors they shared. I ran a series of posts that contained some of my findings and used the data to craft this one. It worked. 😮Nearly 7 million impressions 😮Almost 4k comments 😮Just shy of 70k reactions 😮Pretty much 400 shares After this, I got: 7000 mails 20 threats 100s of sexual propositions 7 marriage proposals 1 who followed up to ensure I knew he was serious 9000 followers But when I did the 10 interviews I was asked to do to tell others how to”go viral” (on podcasts, for publications and blog content) this is what I said… 👉”Going viral” doesn’t equal increased revenue 👉Masses of engagement dilutes your followers from your target audience 👉Huge volumes of emails (that are impossible to read all of) means you’ll probably miss business op emails 👉LinkedIn is a GLOBAL “PROFESSIONAL” network. Meaning anyone with “a job” or who wants a job, in any sector, from anywhere is on here. So lots of my followers are Bangladeshi taxi drivers, Peruvian chefs and Texan car salesmen. 👉Yes, there was a formula. No, it was not repeatable. But LinkedIn has changed, the audience has changed, the “algorithm” changes apparently. So, if you care what I think, my advice for LinkedIn now is; 👍Be yourself. If you’re funny, be funny, if you’re opinionated, be opinionated. 👎Having said that, if you’re a dick, pretend you’re not. 👍Post stuff your ideal client will be interested in, not your “competitors” 👍Use video if you can, if not use great images 👍Address and use trends and news from your industry 👍Give your knowledge away 👍Don’t pay loadsa money to people who just tell you the above #nearly7millionpeoplereadmydrivel #viralshmiral

𝗚𝗶𝗿𝗹𝘀 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗴𝗶𝗿𝗹𝘀. I came across a post where someone mentioned that girls get more likes because they are girls. Here are some thoughts and questions on this topic: 1. Acknowledgment: Yes, it’s true that sometimes girls may get more likes on their posts. But at the end of the day, content is what matters most. In the long run, quality content will always stand out. 2. No Harsh Feelings: This is not to undermine anyone. It’s just an observation and a chance to reflect. 3. Statistics: About 57.2% of LinkedIn users are male. It’s natural that more likes come from them. 4. To the Men: Guys, why not support more male creators too? If we did, maybe we wouldn’t hear, "You get likes because you’re a girl." If males support males just as they support girls, not a single man will complain about girls getting more likes. 5. Support Everyone: Let’s support each other, regardless of gender. Whether it’s a small or big creator, a like or a comment can make someone’s day. 6. Content over Photos: Focus on supporting posts for their content, not just for photos from the beach or gym. 7. For the Girls: If girls are posting photos and getting likes, that’s okay. But remember, everyone has the freedom to post what they like. You have to agree that a post by a girl often gets more support from males compared to posts by other girls or by males. So, if any man says, "You get more likes because you’re a girl," share this post with them. Let’s end this debate of girls vs. boys and start supporting everyone for their hard work and content. What's your thought on this? please share it in the comment section. LinkedIn LinkedIn Guide to Networking LinkedIn Guide to Creating Share 📌 & Support 💫 ------------------- Follow & Support Yash Sisodia for more thought-provoking Content drawn from experiences ------------------- #SupportEveryone #QualityContent #LinkedInCommunity

DO PEOPLE REALLY CARE? This is what I found out... You know one thing- people do not care. And you need to get used to that fact. And not feel bad about it. I was just ranting on my WhatsApp earlier today, about how some folks will make beautiful comments about the great work that I do, but when it is time to donate, or buy a product, they will run.😃 Perhaps, they will begin to argue Naira versus dollars. Now, if you often get angry that you have such a great product or a message to sell, and people are not buying.☹️ You get frustrated, and ask: ▪️Do people even care about their lives❓ ▪️Do people even care about transformation❓ ▪️Do people even care about anything❓ The truth is, folks don’t care about anything. You see how people post about Pastor Jerry of NSSPD, it is because he is popular. And people like to associate themselves with trends. Popular doctrines, even if they don’t open their Bibles.😕 Haha, please don’t come for me o.😃 Or can you honestly say that people promote the church at the back of their community, as they would promote NSPPD❓ Don’t get me wrong God is moving in NSPPD, and I am happy about that. But you know why that movement is moving❓ All the young and popular celebrities you know are associated with that group. And so, people care about what is popular. What is trending and that is also enviable.☹️ Did you see the attitude people have towards Chef Dami and Chef Hilda?😃 It is the feeling that people associate with one over the other. One is trendy and classy- and the other is not, period❗ Why am I sharing this?l❓ “BM, as the corporate brand manager, I am wondering why our content at ideyforyou is not focused on trauma and domestic violence alone?” Well, people do not care about those topics really, until a popular celebrity dies- Mohbad died, and for a few weeks people acted like they care.💔 So, I told one of our corporate brand managers that when you go into business, or want to start a venture, or begin selling online- or land a remote job- or what ever you want to do to make money online. Remember, people do not care.🥴 So, sell to their wants and desires. And you will find your tribe. Some times, even when you have the solutions to their problems, they are too blinded by their own wants that they do not see the value you carry. And you need to care about their wants- so they can see the value. How then do you do so❓ Stick around... ▫️That is what I will be teaching you this week. I will be teaching on zoom this Saturday. ▫️Hop into our telegram group to get update for this Saturday’s webinar. ▫️Click on the link in my bio or comment section to join our Telegram community now. . . . What did you learn today❓ Comment below👇 PS: The cold is on a different level believe me!And I just wish I can be transported to Alabama.😫 This is what Fall looks like in Alabama- way different in Chicago! #coach #coaching #bisolamariam #lifecoachingtips #lifecoach

Why do people unfollow their exes on social media? Is it because they don't want to know the updates of their lives? Or is it because they feel instigated when the ex finds a new partner? As couples create couple goals, aren't they responsible for creating break-up goals too? Sounds weird? Read my article and share your views in the comment #connection #breakup #socialmedia #couplegoals #breakupgoals #shethepeople https://lnkd.in/gMZwX2Qs

YouTube Couple's Proposal Controversy Sparks Debate on Shared Values and Love #backlash #beliefs #challenges #children #compatibility #contentcreators #controversy #differences #disagreements. #equallyyoked #EthanPayne #FaithKelly #goals #influencers #love #marriage #personallives #proposal #publicfigure #relationship #relationships #scrutiny #sharedvalues #socialmedia #socialmediarole #Standards #values #YouTubechannel #YouTubecouple