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Driving Growth & Innovation in Tech | Biz Dev & Partnerships | People-first

As an Ecommerce or Key Account Amazon manager, you’re well aware that finding success on Amazon requires more than just listing products and hoping for the best...🤞  It’s about crafting a smart strategy, optimizing your assortment, and understanding the intricacies of the Amazon ecosystem. Let’s get into it! 𝗧𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹: 𝗔 𝗦𝗲𝗹𝗳-𝗣𝗲𝗿𝗽𝗲𝘁𝘂𝗮𝘁𝗶𝗻𝗴 𝗖𝘆𝗰𝗹𝗲. Imagine Amazon as a giant flywheel, constantly spinning. At its core, this flywheel represents customer-centricity, which drives everything. As Amazon scales, it reduces costs, offers more products, and lowers prices—ultimately benefiting customer Tip: Align your strategy with this flywheel. Focus on customer satisfaction, and the rest will follow. 𝗔𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆. Listing your entire catalog on Amazon might seem tempting, but beware! Some items may not be suitable for the platform, leading to higher shipping costs and increased expenses for Amazon. Recommendation: Analyze historical data for similar listings. Consider profitability and timing before listing. Wait for consistent sales and stable pricing. 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: 𝗔 𝗩𝗲𝗻𝗱𝗼𝗿’𝘀 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.... Launching items exclusively on Amazon can be a game-changer. It bypasses Amazon’s price algorithm, grants cost savings, and boosts visibility in search results. Insight: Amazon’s support can limit distribution of competing products 𝗣𝗮𝘆-𝘁𝗼-𝗣𝗹𝗮𝘆 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗮𝘁𝗲𝗿𝘀 Amazon’s advertising platform generates billions in revenue. Sponsored ads dominate search results, but be cautious. Metrics like TACOs and ROAS can be misleading. 𝗡𝗲𝘄𝗰𝗼𝗺𝗲𝗿𝘀: 𝗜𝗻𝘃𝗲𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆, 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. Consistent ad spending yields long-term organic results. AI-Powered Insights: The Future of Product Content. Embrace AI! It can generate compelling copy, analyze reviews, and detect inconsistencies. Leverage it for improved product content. Tip: Use AI to enhance SEO and keyword research. 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: 𝗧𝗵𝗲 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 Updating SKUs on Amazon can be time-consuming. Cross-functional teams are essential for efficiency. Fact: On average, it takes 30 minutes to update 20 SKUs—even with technology. Remember, success on Amazon isn’t a sprint; it’s a marathon. Adapt, collaborate, and stay ahead of the curve. 🌟 "♻️" repost if you found this insightful for your network! "❤️" if you could relate. #AMVisor #magnifyyourdata #1PAmazon #VendorAmazon #Ecommerce

Tina Friedrich

CMO at AMVisor | Committed to your success on Amazon

2mo

For deeper strategic insights into profitability, we invite you to register for the upcoming webinar hosted jointly by AMVisor and BAROS International. Join us by registering at: https://shorturl.at/himLU

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