Amanda Rubin’s Post

WHY WE DON’T CHASE CURRENT TRENDS Because to us, the trend of Innovating, Connecting cultures and bringing people together, Creating new opportunities, Uplifting and helping others, Developing global brands, Building international bridges, Leading by example, Being kind, Spreading love, is always the trend. And, that’s exactly what we execute with our new company. We are building the world’s greatest and culturally impacting gaming and entertainment empire. We’ve impacted culture, sold millions of records, influenced industry’s, built billion dollar brands and this one will be exponentially bigger than anything we’ve ever done. GET FAMILIAR #building #business #gaming #entertainment #culture

KNOW YOUR CUSTOMER? NO, YOUR FAN! Ask different artists what defines a true fan, and you'll get a myriad of answers. They may share their perspectives on what makes someone a devoted follower, but here's the catch – they never truly know who their fans are or what these fans did to earn that title. How many shows attended or minutes streamed make a fan "legit"? Defining fandom has been a puzzle. The solution, though, is surprisingly simple: get to know your fan. What you unquestionably need for that: a comprehensive ecosystem seamlessly connecting all stakeholders. Artists with clubs and festivals, brands with artists, and, of course, everyone collectively linked with the fans. We all know customers or followers well, thanks to existing services. Still, those navigating the live entertainment scene – whether artists, clubs, or brands – are on the brink of discovering something far more crucial: understanding their fans. In the future, it won't just be about numbers; it'll be about forging connections with those who make the heartbeat of live entertainment – the fans. #reydix #fandom #fantransformation #connectioniseverything

So interesting to see how the ‘social’ landscape continues to shift and evolve. It is and always has been about reaching your audience where they are in ways that make sense and are authentic to your brand. Just because you don’t understand it doesn’t mean it’s not relevant… 🤳🔛🎮 #gaming #socialemediamarketing #audiencefirst

🔥 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, “𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗴𝗶𝗮𝗻𝘁: 𝗺𝗲𝗿𝗴𝗲, 𝗰𝗿𝗲𝗮𝘁𝗲, 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲”, 𝗮𝘁 𝗖𝗮𝘀𝗶𝗻𝗼𝗕𝗲𝗮𝘁𝘀 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟰! 🔥 This session delves into the art of crafting the ultimate blockbuster game. What factors contribute to studio creativity, whether it be from small independent studios or the industry giants producing hundreds of slots annually? Where might new avenues for innovation and success emerge, and how can studios effectively harness them? In the pursuit of blockbuster games, are there potential downsides or compromises of artistic integrity versus sheer quantity of output?" 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: Alexander M., Head of Casino Operations & Marketing, Bally's Interactive Anna Olrik Wallenstein, Head of Games, GIMO Global Interactive Marketing Online Ltd Aleksandra Andrišaka, Editor in Chief, Slotsjudge Myke Foster, Group Head of Gaming & Commercial Strategy, FEG Aaron M., Chief Product Officer, Playnetic Craig Davies, Senior Media Manager, SBC Media - Moderator 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝘁𝗶𝗰𝗸𝗲𝘁𝘀, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁! - https://bit.ly/3JDl5fN #sbcevents #CasinoBeatsSummit

Yesterday at the Meta Entertainment Summit, the masterminds behind campaigns like Barbie, Oppenheimer, and Spiderman (EVER HEARD OF 'EM?!) drove home what we’ve heard as repeatedly as agencies and understand from our own doom scrolling— People get off their couch and into the theater when social *isn’t boring.* Takeaways on what clients want to see in agency pitches (courtesy of my overworked Notes App): •Innovative Concepts: Clients crave fresh ideas that push the boundaries. Think first-to-market applications of AI, AR, and personalized campaign updates (anyone see Taylor Swift's recent hidden message on IG?) https://lnkd.in/grU9nnUj 👀 •Fans-Centric Approach: It's all about catering to the fandom. From BTS exclusives to talent-focused content and UGC angles, the goal is to generate heat. (Props to the Westbound team who got a shoutout for our Oppenheimer premiere pieces doing just that) https://lnkd.in/gSsncxPM 🙌 •Beyond Digital Boundaries: Diversify your strategies with experiential events, phased creator partnerships, and offline-to-online transitions that captivate audiences. (Essentially taking a page from Barbie's playbook). 🔥 Comment with your guess of how many notes I have saved to my iCloud, lol. westbound creative inc.

Very interesting perspective.

We are back with a new edition of The Gamechangers. Marking the dawn of a new chapter that's more daring, and extraordinary. Join us to spark ingenious ideas, defy limitations, and embark on a journey that will redefine the very fabric of progress. Save the Date: September 8, 2023, at Taj Lands End. More details to follow. #ChangeMakersGather #InspireChange #ChampioningProgress #InnovationSummit #LeadershipInsights #Gamechangers #OnwardsAndUpwards #Event #OldGameNewRules #ChangeIsHere #Gamechangers2023 #VivritiCapital

I still remember the buzz from Hamilton’s first preview like it was yesterday. The phenomenon had everyone talking within moments, and tickets were selling out faster than anyone could imagine. But this popularity posed a unique challenge: How do you amplify the buzz and sustain demand when every seat is taken? Thanks to the innovative thinking from the venue, producers, and our team of disruptive technologists, the answer came: The TodayTix digital Lottery. Welcome to the world, Ham4Ham. Audiences didn't just get a chance to win discounted tickets. They were vying for front-row seats — literally in spitting distance from the stage. Seamlessly integrated into the TodayTix app, this entire process provided a user-friendly experience from start to finish. And it was among the pioneering integrations of social platforms in theatre: Twitter, Facebook, and ultimately, Instagram. We transcended the traditional 'sold out' sign. We ignited digital excitement, spurred social conversations, and crafted a communal experience filled with hope and anticipation. Always look for bold opportunities, especially when they're not apparent to others.

So many great takeaways from Jeb Terry's & Brian Mirakian's panel "The Changing Landscape of the Live Fan Experience and Future of Immersive Entertainment" at SEAT 2023. *83% of 18-34 year old fans do not want to be in a static location. It's all about the diversity of experience. *No one knows what a fan will gravitate towards. Fans self-select, so let's serve them appropriately. *Everyone is competing for dwell time. *We can't have Tech for Tech's Sake! Tech must scale. *While being together physically is important, looking at opportunities to connect in virtual ways to extend the experience is also key. The video is an example of Cosm's immersive experience. Cosm has partnered with the National Basketball Association (NBA) to deliver the ultimate live game-viewing experience for fans in "Shared Reality". Excited to see what's next! #technology #innovation #partnerships #experience #fans #nba #game #courtside #sharedreality #experiential #entertainment FusionTECH | Brandon McNulty | Jon DeLord, MBA | Rob Jankowski | Matt Benepe | Amanda Fehrenbacher | Jason Cothern | Bill Stafford

Community and fandom take the spotlight at Cannes Lions this year! Engaging discussion at #sportbeach with julie huddon Claire Nance, and Ajit Sivadasan, moderated by Brad Simms, delving into gaming culture and community insights for brands. Key takeaways: - Online Gaming can positively impact cognitive function and development, challenging the notion of "wasted hours online." - Prioritizing a player-first approach directs brand initiatives towards community building over traditional advertising tactics. - With advancing technology, experiential gaming is on the horizon as the next evolution. #MediaLinked #CannesLions #GamingCulture