Always-On Incremental Measurement (AIM)’s Post

As a CMO in a multi-channel marketing world, the challenge of attribution and data across various platforms can be daunting. Does the tool you use truly encompass all your channels? Marketing mix modeling offers a solution, as it takes a holistic view across all channels, providing an impartial perspective.  Discover the wisdom of impartiality and why open-source code can be your best ally in building models that you can truly trust. #MarketingMixModeling #DataAnalytics #ImpartialityMatters

📢 Attention CMOs! Are you up to date with the latest trends in MarTech? Discover why server-side tag management is becoming a game-changer for marketers. Read our latest blog post to learn about the key benefits and how it can enhance your marketing stack. https://bit.ly/3vqG2a5

Multi-Touch Attribution: The Importance of Predictive Modeling in Marketing https://cstu.io/6df82e #attribution #marketing #marketingandadvertising

🌐 #DigitalMarketing Pro’s: Make your #NewYearsResolutions to go beyond the basics! Our latest blog introduces you to multi-source attribution models, including the ✅ linear model, ✅ time decay model, ✅ U-shaped model, ✅ W-shaped model, and more. Gain expert insights so you can start optimizing now: https://ow.ly/tive50Qlz38 #AttributionModels #MarketingStrategy #MarketingInsights #AttributionTheory #MarketingMix

As the digital marketing world evolves, so must our strategies. Embrace the shift towards a more secure and effective use of first-party data with our latest blog, 'Future Proofing Attribution: Embracing First-Party Data in a Post-Cookie World.' Learn how to enhance your marketing efforts with actionable insights on navigating this transformation. 🌟💡 Ready to future-proof your marketing? Read the full article here: ➡️ https://lnkd.in/gAJt5k6W #MarketingTips #MarketingAutomation #CDP #CustomerDataPlatform #FirstPartyData #DigitalMarketing #ActiveDEMAND

When people think of “marketing operations,” I don’t think they grasp the scope of what that term entails… There’s a lot more “science” to it than you would think. The truth is, there is A LOT that goes into bringing an effective marketing strategy to life. Every marketing engagement requires: - strategy - planning - data - execution - routing - reporting - optimization And much more. And all of it needs to be orchestrated carefully to create a great customer experience that drives revenue. PS: LXA is doing a giveaway of copies of "The Martech Handbook" - sign up here - https://bit.ly/3QTCwO7 #marketing #martech #marketingoperations

Getting your data right is a critical element of marketing operations. Darrell's periodic table below underscores just how complex fueling your entire marketing efforts with clean data is.

Marketers Express Confidence in Their ROI Measurement Capabilities, But Few Measure Holistic ROI. https://buff.ly/3V27Uf7 #marketing #CMO #dataanalytics #datadriven

It is imperative for business leaders to recognize the pivotal role of #MarketingIntelligence in driving organizational growth. Embracing data-driven strategies is paramount, necessitating a departure from outdated approaches prevalent in the previous decade. The imperative now lies in the re-invention of brands and businesses, leveraging comprehensive marketing intelligence to inform strategic decisions and propel sustainable growth in today's dynamic market environment.