Please see a great posting from our friends at Aqfer! https://lnkd.in/easRqgKH
Change is coming to the data layer, and Aqfer is well-positioned to help marketing solution providers get ready. In the latest excellent research paper from Winterberry Group, "Demystifying the Data Layer," the authors make the case that "rapid proliferation of digital channels and marketing use cases has dramatically increased data layer complexity." We couldn't agree more. And we're focused on making that complexity manageable for our MadTech clients. In fact, we've built our business around managing and optimizing the data layer. Our entire focus is driving efficiency and cost-effectiveness when it comes to ingestion, storage, processing and activation of customer data across platforms and channels. To read more about our approach to managing the data layer, visit us at the Aqfer blog - link in the comments section below. #marketingdata
