On average, 65% of a retailer's business comes from existing customers. So, why do 44% of marketers focus on acquisition over retention? 👀 No one disputes the fact that new customers are needed in order to grow - this is obvious. However, winning over new customers does require an investment into retention. Otherwise, what’s the purpose of acquiring new customers if you’re not giving them a reason to stay? Positioning your loyalty program to drive every part of your lifecycle marketing strategy should be the primary focus for all retailers. It’s an investment that benefits both you and your customers with rewards & perks that drive sales, gaining the interest of new customers while giving current ones a great reason to stick around. This is very important for your business - here’s why: → Loyal customers spend 67% more than new ones → 84% of consumers are more likely to stick with a retailer that offers a loyalty program → 66% of consumers say earning rewards from their purchases changes their spending behavior → Loyalty members are 52% more likely to go out of their way to shop with their favorite brand over a competitor because of their rewards perks & member benefits Pretty incredible, right? 🔥 Connect with our team to learn more on building your loyalty system with AIQ 🔗 bit.ly/AIQ_Demo
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Pro-tip: As you prep for the week ahead, don’t overlook the power of loyalty in retail & the need for a tailored approach to keep customers coming back. ⚡️ Think about the ways you could be further personalizing your loyalty program to enhance the membership experience - it pays. 👀 🔥 → 65% of consumers want to be rewarded for their loyalty. → 72% are willing to stay loyal to a brand if they offer discounts and rewards. → 56% of customers are most likely to repurchase from a retailer if they receive personalized loyalty rewards. → 91% of consumers are more likely to engage with retailers that tailor their loyalty program approach to be personally relevant to them. Learn more about the personalization capabilities of AIQ & the user-friendly loyalty tools available for platform uses now 🔗 bit.ly/AIQ_Socials 🚀
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Marketers, how do you prep for weekend sales with AIQ? ⚡️ Comment below ⤵️ Want to learn more about how AIQ can service your retail & brand strategy? Connect with our team 🔗 bit.ly/AIQ_Demo 🤝
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How do AIQ’s Audiences, Discounts, Campaigns & Wallets come together to create the ultimate loyalty rewards experience? 👀 Scroll to find out ⚡️ Explore the possibilities and unlock your potential with AIQ today 🔗 bit.ly/AIQ_Demo 🚀
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AIQ empowers retailers with advanced behavioral segmentation, collecting data from POS systems, e-commerce platforms, and CRM to create detailed customer profiles ⚡️ Using machine learning, our platform identifies patterns in customer shopping behaviors, enabling retailers to customize segments and deploy targeted marketing campaigns that speak to the customers unique interests. This way, the message you’re sending is always relevant to the receiving customer. AIQ also offers real-time analytics, automation, and predictive analytics, helping you engage customers effectively & more frequently to boost loyalty and increase sales. Discover more about AIQ's behavioral segmentation capabilities and how it works, live on our blog now 🔗 https://lnkd.in/g87baV3F
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Ready to advance your insights? ⚡️ Go beyond just campaign reports by generating audience segments based on customer interactions with your individual campaigns. 🔥 From here, these segments can be used to run detailed sales reports based on any date range, with metrics including: → Average checkout value → Average cart items → Days until customer returns → Top purchases by category, brands, product and payment type → Points report per audience → Audience member referrals These segments can also be leveraged for retargeting campaigns, commonly used to offer incentives for customers based on their interaction type. 👀 Expand your insights & explore new possibilities for your customer experience with AIQ. Connect with our team today 🔗 bit.ly/AIQ_Demo 🚀
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AIQ Campaigns are a powerful tool, ready to optimize loyalty member engagement and maximize promotional reach for your retail holiday sales⚡️ Our platform features enable Marketing & Loyalty Pro users to target customers directly with a personalized approach, resulting in: → +14% average growth in overall revenue → 49% average revenue generated from loyalty members directly See why we use words like ‘powerful’ to describe our tools? 🔥 Learn more about AIQ Campaigns and how our Marketing & Loyalty features drive success in retail 🔗 bit.ly/AIQ_Demo
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Precise, in-depth campaign reporting is a MUST for all marketers ✅ Campaign channel performance breakdowns and strict vs broad attribution metrics give AIQ users a transparent, reliable overview of the engagement journey and revenue impact exclusively related to each message sent. This way, retailers can pinpoint areas for improvement, evolve their messaging strategy and become more cost-efficient so they can, most importantly, continue to grow. Check out these snapshots from our campaign reports. Are these metrics readily available to you on your current platform? If not, let’s chat. 🤝 Explore AIQ’s data-first approach, omni-channel marketing campaigns and more by booking a demo with us today 🔗 bit.ly/AIQ_Demo
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AIQ tools are designed to support custom marketing strategies, driving growth opportunities for retailers operating in highly competitive markets like the Beverage/Alcohol industry. Check out how our retail customer, ‘Legacy Liquor’ leveraged AIQ's range of tools to maximize event engagement for their new ‘Taste of Legacy’ series, achieving +$231.12K campaign ROI from their promotional messaging, deployed using AIQ. ⚡️ Learn more about AIQ x Legacy Liquor & deep dive into the full results 🔗 bit.ly/AIQxLegacyLiquor
