Alpha Industries Europe’s Post

We're launching a small capsule collection in collaboration with the SCHIRN KUNSTHALLE FRANKFURT for the upcoming exhibition „THE CULTURE: Hip Hop and Contemporary Art in the 21st Century." The exhibition will be on display at Schirn from February 29 to May 26, 2024 and is dedicated to hip hop's profound influence on our current artistic and cultural landscape. „THE CULTURE" presents an impressive collection of over 100 artworks from international private collections and institutions, featuring renowned artists and influential figures in hip hop. The exhibition is divided into six sections, for example language and its significance for hip hop, followed by aspects such as hip hop as a brand in fashion, physical adornments, recognition of cultural influences, poses and models, and concluding with the social ascent of hip hop as a global culture. The capsule collection will be available in the museum shop of the Schirn Kunsthalle Frankfurt as well as online in a limited edition via alphaindustries.eu. #alphaindustries #schirn #theculture

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