Allyssa Kaiser’s Post

🚀 Join Us Tomorrow for an Exciting Live Session on the Future of Phygital Retail Stores! 🛍️ #shopifyXchange After our insightful first session on Shopify POS two weeks ago, Simon and I are thrilled to invite you to our next live event as part of the 𝘀𝗵𝗼𝗽𝗶𝗳𝘆𝗫𝗰𝗵𝗮𝗻𝗴𝗲 series. This time, we're diving deep into the future of retail stores. 🌟 Topic: 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱 - 𝗪𝗶𝗲 𝗣𝗵𝘆𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗱𝗲𝗻 𝗘𝗶𝗻𝘇𝗲𝗹𝗵𝗮𝗻𝗱𝗲𝗹 𝗻𝗲𝘂 𝗱𝗲𝗳𝗶𝗻𝗶𝗲𝗿𝘁 📅 Date: Tomorrow, Thursday November 22nd 🕚 Time: 11:00 AM Simon and I have been closely involved with the 𝗣𝗵𝘆𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 concept, witnessing its implementation not in distant lands like the United States, but much closer to us in Germany. Tbh, unexpected close! In our session, we will share our firsthand experiences of how hundreds of stores in that region are already 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗽𝗮𝗰𝗲𝘀. What's in Store for You: 👉 Real-life examples of fully digital retail spaces. 👉 Insights into how these stores are flawlessly merging online and offline worlds. 👉 Discussion on how Shopify can play a pivotal role in this retail revolution. This session is a must-attend for anyone interested in the future of retail and how current trends are shaping up. We will explore innovative concepts, share practical insights, and discuss how these changes are already being successfully implemented in stores closer to us. 📌 The future of retail is here, and it's more exciting than ever! Be part of this enlightening discussion on what retail could look like, where it's happening, and how it's thriving within the Shopify ecosystem. 👇 The link for free registration is in the comments. Don't miss out on this opportunity to learn and grow with us! All in German of course! CC: Sabrina, Alexander, Elke, Benjamin, Tim, Martin, Linda, Roman, Lisa, Maurice, Yann, Caroline, Dominik, André, Sarah, Andreas, Luisa, Pavel #retailinnovation #phygitalcommerce #futureofretail #Shopify #ecommerce

It’s been a tough start to the year for e-commerce brands, with falling YOY revenue thanks to the current economic environment, and consumers returning to physical stores post-pandemic. Despite this, there’s plenty of good news, as businesses that have adeptly navigated the challenges of the past few years are ready to adapt and innovate. Our Senior Account Manager, Amanda Unegbu, explores the key to e-commerce success in 2024... #ecommercemarketing #ecommerce #ecommercegrowth https://lnkd.in/g5EtStur

“I believe the predominant trend is personalization, tailoring content to individual customers in a relevant matter”. The quote is from our recent interview with Vickie Jensen, Director, DK Company A/S, Online - one of Denmark's largest e-commerce fashion groups. Last month, we had a discussion about e-commerce, the future, and focus areas, addressing questions such as: 💠 What does being data-driven mean for DK Company? 💠 How do they ensure an efficient e-commerce business? 💠 What are the 2-3 trends or success factors that e-commerce brands should be attentive to? 💠 And much more… 💠 Curious? Read the full interview at: https://lnkd.in/e72pQmtF and get inspired on your own e-commerce operstions #personalization #headless #Fact #ecommerce #centra #shopify #dkcompany #fashionlifestyle #dtc #directtoconsumer #digitalstrategy #ecommercemarketing #digitalmarketing #datadriven #dataandinsights #growth

“I believe the predominant trend is personalization, tailoring content to individual customers in a relevant matter”. The quote is from our recent interview with Vickie Jensen, Director, DK Company A/S, Online - one of Denmark's largest e-commerce fashion groups. Last month, we had a discussion about e-commerce, the future, and focus areas, addressing questions such as: 💠 What does being data-driven mean for DK Company? 💠 How do they ensure an efficient e-commerce business? 💠 What are the 2-3 trends or success factors that e-commerce brands should be attentive to? 💠 And much more… 💠 Curious? Read the full interview at: https://lnkd.in/e72pQmtF and get inspired on your own e-commerce operations #personalization #headless #Fact #ecommerce #centra #shopify #dkcompany #fashionlifestyle #dtc #directtoconsumer #digitalstrategy #ecommercemarketing #digitalmarketing #datadriven #dataandinsights #growth

Paid partnership | With the 2020s so far defined by change, #VogueBusiness and BigCommerce explore how #fashion brands must look to the variables they can control and maximise owned #channels to prosper globally. From Covid-19 restrictions, record levels of inflation, and economic downturn to supply chain issues, brands have had to weather a socioeconomic landscape of uncertainty — where the only thing to prepare for was change. Brands now have the opportunity to consider the learnings from the early part of the decade and maximise the channels that resulted in growth. Looking at the variables we can control in times of change is the only way to future-proof. For brands, this means prioritising owned channels such as an #ecommerce storefront. Discover the opportunities here.

Are you into DTC/E-commerce and are you looking for tips to grow and scale your shop in 2024 and beyond? 👔 📿 👟 💡 Then join us on June 6th for Morning Facts - a FREE morning-seminar - on how to build and grow your online shop into a branded e-commerce flagship store (amongst other topics). For example, Spring/Summer, Pelle Martin gives his insights on how Spring/Summer helps brands convert their brand DNAs into engaging e-commerce stores supporting conversions and growth from a brand and revenue perspective Read more and grab one of the seats at: https://lnkd.in/dw7HJDY8 The Agenda for the morning (8:30 - 11:30) is ⬇ * How do you turn Brand DNA in a strong brand foundation is essential in creating online flagship stores? / by Spring/Summer * What can 1 % ekstra conversion do for your business? / by Mouseflow * Dare to focus? A digital approach to global brand building / by NORR11 * Networking / By You These are some of the questions Pelle Martin, Lars Green, Iben Wistrup Schwaner, Rasmus Emil Frølund Thomsen and Morten Jensen will try and put into perspective and inspirations. Looking forward to seeing you! #scalingecommerce #shopify #elevar #ecommercestrategy #ecommercemarketing

Finland's first #ecommercesummit2024 was a lot. A lot of fun. A lot of discussions. A lot of insights. A lot of sharing. A great experience. Many rewards, many incredibly talented persons in the same room. Long day with a lot of potential and inspired #ecommerceenthusiasts. Some of my personal favorite highlights of the day: ▪ #brandformance & #thumbstopping with Sanoma Media Finland ▪ The potential of #recommerce with Posti Group Oyj ▪ Mikki Inkeroinen's point of the importance the webshop manager can have on shaping the whole organization's tech-strategy ▪ Peter G. Jørgensen's excellent point on how important it is to chose the right internal talents ▪ What a cool picture Benjamin Lang • OLY from Shopify painted of the future potential of moving from #omnichannel to #unifiedcommerce, serving the customers wherever they are and utilizing all available data points. ▪ And last but not least, Eetu Paloheimo from Zalando pointing out the younger generation's shopping preferences and behaviors. Make shopping an experience and fun, not a boring tube-like pipe. Thank you so much for a fun and inspiring day Digital Commerce Finland & Crasman! And of course, a big congratulations to all the category winners! 🏆 #digitalcommerce #ecommerce #verkkokauppa #digitalcommercefinland #networking #crasmancreativenerds

E-commerce is the key to business scaling. When I chose to provide IT solutions for e-commerce as my career, I was initially motivated by my own interest in technology and the realisation of its great importance for business today. Later, I realised that the advantages of this niche are as follows: 1️⃣ Firstly, an online store provides access to a large volume of traffic and audience, which helps to effectively promote goods or services. After all, research has shown that about 7.4 million users shop online every day. 2️⃣ Secondly, e-commerce platforms provide a streamlined workflow and structure for sellers, which makes the sales process more organised and efficient, and users have the opportunity to compare prices and quality, read reviews and make informed purchases. 3️⃣ And thirdly, an online store is a significant development factor for a company, contributing to scaling and global expansion. This is exemplified by Zalando, Lululemon, Rozetka. Zalando actively used user data for personalized advertising and recommendations, and quickly responded to technological trends, introducing new features and services such as free shipping and returns. This contributed to customer loyalty and increased sales, and now the company is recognizable in the e-commerce market in Europe. Lululemon is a Canadian sportswear brand that started with physical stores, but in 2009 decided to expand its business by launching and investing in an online store. Thanks to e-commerce, the company has multipliedly increased product sales and strengthened its competitive position in the market. Rozetka’s path to success in e-commerce included improving the web platform, expanding the range of products and improving service for customers. They implemented convenient product search and filtering features, as well as providing a quick and convenient ordering system. This allowed Rozetka to become a leading player in the e-commerce market in Ukraine. All these benefits prove that developing an e-commerce platform is an important step for business development and scaling. At what stage are you at with the development of your business: are you already developing an online store or are you still considering this opportunity? #ecommerce #eCommerceDevelopment #eCommerceConsulting #OnlineStores

𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀: 𝗔 𝗗𝗲𝗲𝗽 𝗗𝗶𝘃𝗲 𝘏𝘦𝘺 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦! 👋 𝘐'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘥𝘪𝘷𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘧𝘢𝘴𝘤𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘸𝘰𝘳𝘭𝘥 𝘰𝘧 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭𝘴 𝘭𝘢𝘵𝘦𝘭𝘺, 𝘢𝘯𝘥 𝘐 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘯𝘥 𝘴𝘱𝘢𝘳𝘬 𝘢 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯. 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘢 𝘧𝘦𝘸 𝘮𝘰𝘥𝘦𝘭𝘴 𝘵𝘩𝘢𝘵 𝘤𝘢𝘶𝘨𝘩𝘵 𝘮𝘺 𝘦𝘺𝘦: 1. 𝗗𝗿𝗼𝗽𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 : This model has gained popularity due to its low barrier to entry. Retailers partner with suppliers who handle inventory and fulfillment. It's a great option for those starting small or testing new markets. 2. 𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 (𝗗𝗧𝗖) : Cutting out middlemen, DTC brands sell directly to consumers. This allows for better control over branding, customer experience, and data insights. 3. 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 : Think Amazon, eBay, and Etsy. These platforms connect buyers and sellers, offering a wide range of products and services. For entrepreneurs, marketplaces provide access to a large customer base without the need to build a brand from scratch. 4. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 : With the rise of social media, platforms like Instagram and Facebook have become shopping destinations. Businesses can directly sell products through posts, stories, and ads, blurring the lines between socializing and shopping. 5. 𝗪𝗵𝗶𝘁𝗲-𝗟𝗮𝗯𝗲𝗹𝗶𝗻𝗴 : This model involves purchasing generic products from manufacturers, rebranding them as your own, and selling them under your brand name. It allows you to focus on marketing and sales without the hassle of product development. 6. 𝗕𝗿𝗶𝗰𝗸-𝗮𝗻𝗱-𝗖𝗹𝗶𝗰𝗸 : Combining the physical and online retail worlds, brick-and-click retailers have both physical stores and online platforms. Customers can shop online and choose between home delivery or in-store pickup, providing convenience and flexibility 7. 𝗙𝗹𝗮𝘀𝗵 𝗦𝗮𝗹𝗲𝘀 : Flash sales involve offering products at significantly discounted prices for a short period, usually 24 to 48 hours. This creates a sense of urgency among customers, driving impulse purchases and boosting sales. These are just a few examples, and there are countless variations and hybrids out there. What other e-commerce models have you come across? What do you think are the keys to success in this rapidly evolving industry?  Feel free to drop your thoughts, experiences, or questions in the comments! 🚀 #OnlineRetail #DigitalCommerce #InternetBusiness #OnlineShopping #EcommerceTrends

In the competitive world of e-commerce, it's easy to fall into the trap of offering a vast array of products in an attempt to cater to every possible customer.  However, this strategy often backfires, overwhelming shoppers with too many choices and ultimately leading to lost sales. Instead, focusing on a curated product assortment that resonates with your core competencies is key to success.  Watch this short video to learn the importance of crafting a tight, curated product assortment that aligns with your brand's identity and customer needs. Explore why less is often more in the e-commerce landscape and how to ensure that every product you introduce has a clear purpose and adds value to your brand. #coldsmokecreative #shopifyplus #shopifypluspartner