Alex Lieberman’s Post

WARNING: this is a long ass post. But I have a sneaky suspicion it's the most valuable post you'll read all week. I condensed 10 years of work on Morning Brew into a 6-step process to build a successful newsletter business from scratch. Today, I reveal steps 1-3...

The best brand turnarounds in recent memory: Abercrombie Lego Reddit Bryson DeChambeau Zuck Aioli (read: mayo) Gap Crocs Boring businesses Nicotine (read: zyn) Vinyl Non-alcoholic beers Birkenstock Kale Nerds candy Stanley Freeze-dried Energy drinks (read: celsius) What else?

I feel crazy saying it, but email newsletters are somehow still undervalued. Morning Brew sold. The Hustle sold. Milk Road sold. 300 million Americans subscribe to >1 newsletter. Advertisers love them because you get an opt-in, focused & loyal audience. Yet I still find myself explaining to creators & founders how an 8-figure, 80%+ EBITDA margin business is attractive. Economics of a software business. Reputation of a newspaper business.

I want to find/build a tool that helps you identify the next massive creator. Alex Cooper before Barstool. MKBHD 10 years ago. Mr. Beast at 1 million subs. What I'm thinking is a simple piece of software that collects: - subscriber/follower #'s - content performance - content niche In practice, I'd love to get a list every day that filters for the following: 1) >50,000 followers/subscribers 2) >3% avg engagement rate last 10 pieces of content 3) >50% follower growth last 90 days

For 99 bad commercials, there's 1 winner like this. Orange, a French telecom giant, wanted to promote its sponsorship of the women's national team ahead of the 2023 FIFA Women's World Cup. The way it did it...was brilliant. My notes after watching 5x: - It's story first, brand second. (you have no idea this is even about orange until ~2 minutes in) - It creates urgency by time-hooking (right before the world cup) - It shows vs. tells (demonstrates unconscious bias towards women's sports vs. spitting out facts/stats) - There's one big build up of tension/release (showing that the players are women vs. men) with lots of smaller moments of tension/release (every play/goal) - There's an "oh shit" moment that leaves every viewer thinking more deeply about their own biases/beliefs

What's the greatest viral marketing stunt you've ever seen? I'm going with the horror movie "Smile." In 2022, actors were planted behind home plate at a bunch of MLB games. They all just stared and creepily smirked at the camera throughout the games. Weird as hell, but also memorable as hell.

This founder is pitching this world-class investor, Sahil Lavingia, to take a follow-up meeting and invest $100,000 in his business. Will Sahil say yes? The Business: HostGPO The Problem: Setting up a vacation rental property can be time consuming and expensive. The Solution: Host GPO offers access to exclusive deals and partnerships from the best brands, products, and services for vacation rental hosts. Would you take a meeting to invest? Comment below👇

There are only 3 business books I reread & recommend to other founders. Most are theoretical as hell, parrot the same tired truisms, and tbh a waste of time. Here's my trifecta: - The first teaches you how to lead - The second teaches you how to operate - The third gives you a system to operate on top of

I'm a sucker for great company social content (because most suck at it). What are the best company social accounts (on X, Linkedin, IG, Tiktok)?

2014 vs. 2024. Beyond my wildest freakin dreams.