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Learn everything you need to know about how to host a #SuperBowl watch #party and how they differ from a Super Bowl #tailgate party in this blog post! https://lnkd.in/e4uaR3SY

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That’s where they belong

A location as a distinctive asset. Possible? For sure. Constellation Brands flagship beer Corona boasts the most distinctive asset any beer owns: the lime wedge in the neck of the bottle. Bar tenders all over the globe have been told 'this is how you serve a Corana'. It's a one of a kind DBA. But there's more to this branding success story. Find here the hero spot for Corona by agency MullenLowe U.S. What other elements can be seen as brand cues? I'd say... 1️⃣ logo, label and bottle design - obviously 2️⃣ the celeb (Snoop Dogg out, welcoming star actor Pedro Pascal) 3️⃣ patches of yellow in set design & props 4️⃣ the beach & deck chair setting Am I missing anything? The script of the new campaign poses some questions (like, what's up with restaurant lady? And why does the Pedro suddenly dive on a food trolley?🤔) but definitely unfolds a story of letting go and relaxing, as if you're on a beach, living La Vida Mas Fina. Cheers to that 🍻🍋🟩 agency: MullenLowe U.S. director: Craig Gillespie @ MJZ #food #drinks #beer #foodadvertising #foodmarketing #foodbranding #corona #lavidamasfina

This Easter, you should focus on getting every element of your Sunday roast spot on, including gravy, as our research shows that 65% of people say gravy quality is a key consideration for returning to a venue. Discover more insight and ideas for driving sales by downloading the free Bisto Easter guide >> https://bit.ly/3vAZvF9

Did you know that Coca Cola shaped the figure of Santa Claus as we view the character today. Fascinating. Nearly 100 years ago people weren't drinking enough Coke during the winter, so the usual suspects (ad guys) put their heads together and concluded Santa Claus would be the perfect unofficial spokesman for their client's product. I guess it's why Santa's colors are the same as those on a can of Coke classic. You can read all about it below. Coke is the most recognizable brand in the world, so clearly tactics like retconning a beloved cultural figure, or releasing a chart-topping single about world peace to peddle your sugar water work. The question I've spent my career exploring is WHY do these tactics work? Clearly Coke is selling something other than sugar water, which means people are buying something other than sugar water when they scoop one up at the gas station or movie theater. I have my own opinion about what Coke is actually selling, but even if I'm slightly off, I'm a lot closer than Pepsi, who launched a series of nationwide taste tests in the 80's to prove consumers prefer their product. It didn't work. It's not about the better product. It never was. Read that again. If you've got a great product, awesome. Do you have a great story? Do you have great ideas? Are you selling your ideas in the information marketplace? You won't even get a chance to compete in the product marketplace until you do. Coke, and thousands of other brands, prove that stories sell product better than product sells product. Write your story.

The Jealous Devil Tailgate Competition is officially open and you know that a contest like this will give you a kick 😎 Here's what you'll need to do to participate: 🏈 Follow @jealousdevilcharcoal - and don't forget to set your profile to public so we can check it later; 🏈 Post a video that displays JD products/swag and tag us, 3 of your football tailgate friends and your favorite BBQ Retailer (like Home Depot, Walmart, etc). Be creative, be bold; 🏈 Send us the video to prove that you posted it. You can either send the link of the post via form available in our bio or DM us the video you posted, okay? Want to score compliments every time BBQ is on you? Get the right fuel (yes, we're talking about JD) and win big!

🌟🏈 Elevate your Super Bowl experience with the finest premium cigars! Visit Bailey's and discover the perfect premium cigar to savor during the game. Join the conversation - share your favorite cigar recommendations in the comments below! 💬👇 #SuperBowl #PremiumCigars #GameTime https://wix.to/Y9Vbsq6 #newblogpost

🚀 Saturday #GTMSnapshot - PepsiCo Diversification, Soda Plus Plus 🥤 Faced with shifting consumer preferences and intensifying competition, PepsiCo embarked on a bold GTM strategy to diversify its product portfolio beyond soda, reshaping its brand identity and market positioning. PepsiCo solidified its position as a trailblazer in the food and beverage industry by diversifying product portfolio and embracing consumer trends. 🥤🌟 📈 Key GTM Wins 1. Portfolio Diversification PepsiCo's acquisitions, including Quaker Oats and Tropicana, marked a pivotal shift in its GTM strategy. It broadened its product portfolio to include healthier snacks, breakfast foods, and fruit juices, and positioned itself as a diversified food and beverage powerhouse. It reduced its dependence on soda sales and capitalized on emerging consumer trends for health and wellness. 2. Brand Extension and Innovation PepsiCo's foray into non-carbonated beverages and snacks was characterized by relentless innovation and brand extension. From launching new flavors and variants to introducing healthier product formulations, PepsiCo leveraged its brand equity and marketing chops to appeal to a broader audience and stay ahead of competitors. 3. Distribution and Retail Partnerships PepsiCo's GTM success was further fueled by strategic distribution and retail partnerships. By leveraging its extensive distribution network and forging alliances with retailers, PepsiCo ensured widespread availability and visibility of its diversified product portfolio, driving sales and market penetration. 4. Consumer Engagement and Marketing:PepsiCo's marketing efforts focused on communicating the health benefits and nutritional value of its diversified product offerings. Through targeted ad campaigns, sponsorships, and social media, PepsiCo cultivated brand loyalty and connected with consumers on a deeper level. 📊 Quantifiable Impact Revenue Growth: PepsiCo's revenue surged from $57.8 Billion in 2010 to over $91.5 Billion in 2023. Market Expansion PepsiCo penetrated new markets and consumer segments, driving market share gains and revenue diversification. Brand Resilience: PepsiCo's diversified portfolio bolstered its resilience and sustained its competitive edge, mitigating the impact of declining soda sales. 💡 Key Takeaways Agility and Adaptability PepsiCo's was willing to adapt its GTM strategy in response to evolving consumer trends and competitive pressures . Innovation and Expansion PepsiCo embraced new product categories and markets to unlock growth opportunities and mitigate risks associated with industry disruptions. Brand Reinvention PepsiCo stayed relevant and resonated with changing consumer preferences by repositioning itself as a provider of healthier snacks and beverages. Stay tuned for more Saturday GTM Snapshot series as we explore brands that reimagine industries with new products or new positioning and messaging. hashtag #PepsiCo #GTM #Pivot