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Product Marketing Leader & Advisor

I'm sorry, there's a nominal fee for emotional baggage. There's a saying that winning too much on price isn't a long-term strategy. It turns out that it may work both ways as discount airlines are now struggling to survive as legacy airlines fight back with ultra-cheap fares. Discount carriers like Spirit and Frontier have become masters of budget travel, offering rock-bottom fares with no frills. Passengers are happy to ditch checked bags, choose their own seats later, and even skip snacks to save money. Well, the biggest airlines like United and American are taking a "so you have peanuts, well, we have pretzels" approach and fighting fire with fire. They're now using similar pricing tactics to attract budget-minded flyers, and eating into the core 'buy a seat, that's it' business of discount airlines. But, these legacy airlines are going even further - they still offer established mileage programs along with arguably better in-flight service. United, Delta and American are having their cake and eating it too. Low-price fares may get passengers in the cabin, but it's the upselling that's making the airlines happy. They're getting passengers to pay up for the next best level...coach. Say what? Yeah, getting cheap bare bones leprechaun seats is passable, but for a little extra, you can upgrade to standard coach. At American, for example, 10% of revenue was from people doing just that, a 25% increase from 2023. Nope, this is a late-night joke, For the discount airlines, the encroachment by the big honcho airlines has forced them to make changes that are reminiscent of what all airlines used to do. These include empty middle seat guarantees, fare bundles that include a carry-on bag and seat selection and even eliminating change and cancellation fees and increasing checked bag weight allowances. Wherever you go, there you are. All of these changes and 'new' benefits highlight how far down commercial airline travel has sunk. During the 'golden age' of the 1950s to 1970s, airlines prioritized passenger service, with amenities like checked baggage often included in the ticket price. Today, you get what you pay for...literally to the dime https://lnkd.in/ghx2-8jS #airlines #airtravel #vacation #deltaairlines #unitedairlines #americanairlines #frontierairlines #spiritairlines #customerservice

Legacy Airlines Are Thriving With Ultracheap Fares, Crushing Budget Carriers

Legacy Airlines Are Thriving With Ultracheap Fares, Crushing Budget Carriers

bloomberg.com

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