In the evolving world of B2B marketing and sales, understanding customer intent has never been more important. But how do you get a complete picture? The answer lies in combining first and third-party intent data. 🌐 First-party data, collected directly from your interactions with customers, offers insights into their preferences and behaviors, in Albacross case it would be website behaviours and intent signals. However, it's just one piece of the puzzle. Enter third-party intent data. This data, gathered from external online sources, broadens your view, revealing potential customers' research activities across the web. By integrating these two data types, B2B companies can achieve: 🧠 Deeper customer insights by knowing where they are in their buying journey 🎯 Improved targeting strategies on higher intent companies 📊 Enhanced personalization by knowing what your customers are looking for 💼 Increased sales with opportunities that already started educating themselves before first point of contact Stay ahead in the digital B2B channels by leveraging the power of combined intent data. It's not just about knowing your audience; it's about understanding their journey and needs.
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Our new integration with Bombora is here! Now we bring the power of third-party intent signals directly to our platform. This collaboration is a game-changer for B2B companies looking to enhance their digital marketing and sales strategies by analyzing both website engagement and online research activity. With this integration, you can now leverage Bombora's extensive data to identify high-intent prospects and create more targeted, effective campaigns. Say goodbye to guesswork and hello to data-driven decision-making! 🔍 Understand your market better with online research signals for buying intent 🎯 Target with precision based on what consideration stage your target audience is in 📈 Drive more conversions by timing your outreach and account-based marketing Stay ahead of the curve with Albacross and Bombora! More information in the comments below 👇
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🎉 Excited to introduce Martim Kierulff, our new Account Executive at Albacross! 🚀 With a dynamic background in various industries, Martim brings energy and expertise to our team. When he's not driving sales, he's hitting the gym, exploring nature with his furry companions 🐕 🐩 , or owning the dance floor 🕺 . Martim, welcome to the team! 💼💥👏 #NewHire #AlbacrossTeam #AccountExecutive
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We're #hiring a new Customer Success Manager in Cracow, Małopolskie. Apply today or share this post with your network.
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We're #hiring a new Customer Success Manager in Stockholm, Stockholm County. Apply today or share this post with your network.
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We're #hiring a new Senior Account Executive in Stockholm, Stockholm County. Apply today or share this post with your network.
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We're #hiring a new Account Executive in Krakowski, Małopolskie. Apply today or share this post with your network.
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We're super excited to let you know about our next thing: a webinar our friends at Ninetailed are hosting, where we'll dive into how Personio knocked it out of the park with their personalization game, boosting their conversion rates by a whopping 85%! 🚀 💡 Why you'll want to clear your calendar for this: • Hear the inside scoop on how Personio sent their conversion rates through the roof by smartly integrating Albacross data with the Ninetailed personalization magic. • Get the lowdown on how merging Albacross insights with Ninetailed's tools changed the game for making smarter, more strategic decisions. • Pick up tricks on making your users feel like you're speaking directly to them, thanks to personalization tactics based on solid data. Learn the secrets to tweaking your website's content so it hits right for everyone in your audience, making sure no one feels left out. ❓ And guess what? Oskar Johnson Hägglund, our Chief Product Officer, is joining in together with Andreas Feß from Personio and Andy Kaiser from Ninetailed to spill the beans on how the whole transformation went down. You won't want to miss the stories and insights! Link to webinar in first comment!
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The day has come! Google Chrome is phasing out third-party cookies, marking a pivotal change in digital advertising. What does this mean for us in the B2B sphere and how can we adapt? ✅ Privacy-First Approach: Embrace the shift towards privacy. It's time to innovate in how we gather and use data. ✅ First-Party Data Focus: Strengthen your strategies around first-party data. Get creative with your, website, CRM and direct customer interactions. ✅ Explore New Tools: Look into privacy-friendly tracking alternatives. Stay ahead by adapting to new technologies. Let's discuss how we can navigate this change together and continue thriving in our digital marketing efforts. Share your thoughts! 💬
Customer Success Team Lead at Albacross | ex-Cisco
2moAwesome!