AKQA Bloom’s Post

We're all getting excited about the summer of sport ahead 🎾 Wimbledon 🥇Olympics ⚽️ Euros, there's something for everyone! Sport brings us drama, unpredictability, agony, and (hopefully) the glory for fans. And is not surprising why sport, of sports fans can play a powerful role in advertising campaigns - bringing emotion through the power of storytelling and a sense of fans united community. This is exactly how brands like Guinness and Heinz (check out their Heinzjack campaign from last year) have successfully harnessed the power of fans to tell more authentic, relatable, and emotional stories putting innovative ideas (not superstars) at the heart of campaigns. Was just thinking wouldn't it be be great to see a Financial Services brand to be a bit more creative storytelling in delivering some 'finance with feeling' through sport, (beyond just boring and expensive sponsporship)!? As there are so many parallels between sport and finance that can be leveraged - with the end goal being worth all the training and resilience needed! Let me know if you've seen any decent examples that I'm clearly missing... #FinancialServices #Marketing #EmotionalAdvertising #FinanceWithFeeling #BehaviouralPsychology

Star Athletes and Entertainers have been inking endorsement deals that include equity compensation. Here’s what to consider when determining whether this approach makes sense for you. Reach out if you would like to discuss further. #MorganStanley #Sports #Entertainment #GlobalSportsAndEntertainment

Star Athletes and Entertainers have been inking endorsement deals that include equity compensation. Here’s what to consider when determining whether this approach makes sense for you. Reach out if you would like to discuss further. #MorganStanley #Sports #Entertainment #GlobalSportsAndEntertainment

Driving positive change through sports marketing! 🌍🏆 Empowering change through sports marketing! 🌱 Excited to see the industry embracing social responsibility and sustainability. Let's score big not just on the field, but in making a positive impact on our planet and communities. #SportsMarketing #SocialResponsibility #SustainabilityInSports 🏀⚽🏈

Innovative & Impactful. That's 'Sweat Side' for Gatorade by ISLA São Paulo. Watch how we've redefined sports branding with a twist under the jersey 🚀 → "Observation arose from the role Gatorade plays in an athlete's life. It's not about the glamorous side of sports. It's about hard work, effort, sweat, and tears. Therefore, nothing more natural than making this sweaty side visible" — commented Ricardo John, CEO and agency partner. About ISLA: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals. Visit www.islarepublica.com for more 📲 #ISLATheAgency #Gatorade #Branding

Really interesting article in Sports Business Journal this week about how we're forming team partnerships. A big thanks to our partners for their early leap of faith in joining us on this journey, we’re excited to be working with such great people and brands. If you'd like to have a chat with us, get in touch with me on here, or email the team on partnerships@majesticksgc.com

Brands often forget that popularity needs to be present before showcasing purpose, especially in sports marketing. The Drum has a new piece that covers this topic: https://lnkd.in/d95g-VVK #marketing #brand #sport

Line Up Sports, trusted advisors to brands, agencies, rights holders and athletes. Creating commercial partnerships through meaningful campaigns from conceptual stage through to execution. In partnership with Wasserman #TeamLineUp #SportsMarketing  #AthleteManagement #BrandPartnerships #Campaigns #Speakers

Debunking the Sports Marketing Myth #5: We spend all our time watching sports in a luxury suite. I'll admit, being in Sports Marketing comes with its perks and yes, I've seen some amazing sporting events from some incredible seats. But let me set the record straight: when I'm at these events, I'm not a spectator. My focus is on building and nurturing relationships with athletes, owners, managers, agents, and other vital stakeholders. If someone claims to be a Sports Marketer while lounging in a luxury suite, they are not. We're always on our feet, actively engaging and learning from and about the individuals in the room. Ultimately, we're always working to amplify the brand. These conversations go beyond the surface, fostering shared understanding and a deeper knowledge base—a true embodiment of "The Growth Mindset." By listening and learning from you, we're equipped to serve you better, strengthening our partnership for mutual benefit. So, while it's nice to enjoy the luxury suite ambiance, rest assured we're not there to catch the game. In fact, we had a saying at Nike: "when watching a sporting event, it's best to sit on your hands." Every athlete deserves respect, not just those endorsing your brand—remember, the sports world is smaller and more dynamic than you might realize. Your reputation is your most valuable asset. This is just a sample of the deep expertise you can expect from Advantage Sports Marketing Group. Check us out at: www.advantagesmg.com #SportsMarketing #RelationshipBuilding #BrandRepresentation