AKQA Bloom’s Post

This week I got to attend the Design Assembly's Autumn conversation and hear from Creatives for Climate .   I was reminded that as creators, we are also connectors. We bring ideas to life and connect audiences with the messages they need to hear.   The conversation affirmed what I've witnessed first-hand over the years: that as creators, we have the power to influence and support change through design.   The work we do can stop people in their tracks and communicate powerful messages that need to be shared and heard. I came across this example https://lnkd.in/gZz9-ZVD which is a very good example of exactly that.   It was inspiring to be surrounded by fellow creatives, all wielding this unique 'superpower' to pull ideas together visually. It was great to hear more about how we can use this for good, especially when it comes to climate change.   What awesome examples of design helping create awareness and change have you spotted recently?

🌟 The Climate Creatives Challenge, now in its fourth iteration, focuses on the theme of "COASTAL CHANGE". This international initiative stands as a beacon for innovation in climate communication, inviting...🌟 Read more: graphiccompetitions.com 👍🏻 #multipledisciplines

🌿 Sustainability for Designers 🎨 In a world where AI has been one of the hottest topics for the past year, "sustainability" remains on everyone's lips and fingertips. 💬 I was a bit fuzzy on what it means when I began my "Sustainable Urban Development" subject at UTS. 📚 I thought it was about "being green" and "not f***ing up the planet for future generations". 💚 But there's more to it, a bit like the balancing act we perform as designers between customers, business, and technology needs—where you need all three for compelling designs. 🤹♂️ What I've now learned is that sustainability involves these three areas: 🌿 Addressing environmental challenges 📈 Nurturing economic growth 🤝 Fostering social well-being So just "being green" is not enough… sorry Kermit. 🐸 What would "sustainable service design" or "sustainable software development" look like? I'm curious💡 Check out this video if you want to learn more about the "official" definition of sustainability: https://lnkd.in/d6xszSRr #Sustainability #Curiosity #LinkedInCommunity #BalancingAct PS: A little help from ChatGPT for this post 😉

I think that in the future we should not use images of animals and children in advertising. I would like to thank all my art directors who support this idea. Why should #3D modeling of animals and children be used in the future ? Environmental Protection: Protecting the future involves protecting natural resources and the environment. The health and biodiversity of ecosystems can be preserved by tackling environmental problems such as climate change, habitat loss and water pollution. Social Justice: The mission to protect the future aims to reduce social inequalities and improve the well-being of all segments of society. It is important to ensure fairness and equality in social areas such as education, healthcare and employment opportunities. Economic Sustainability: Adopting sustainable economic models is necessary to guarantee the economic well-being of future generations. This includes strategies such as efficient use of resources, transition to renewable energy, fair trade practices. Technological Progress: Innovation and technological progress is an essential component of the mission to protect the future. Innovations in areas such as sustainable energy, clean production technologies, and advances in health can change the future for the better. Preserving Cultural Heritage: Passing on and preserving cultural heritage for future generations is important for maintaining cultural diversity and identity. Cultural elements such as language, traditions, works of art, etc. need to be protected and promoted. The mission of this perspective focuses on making the future of humanity more livable, just and sustainable and leaving a better world for future generations. To achieve these goals, cooperation and solidarity between individuals, communities, organizations and states are important.

What happens when we transform sounds emitted by nature within endangered ecosystems into a design language and brand positioning? A creative, impactful, emotionally resonant, deeply touching and immersive approach to environmental conservation - inspiring action and fostering a deeper connection between people and nature. Check out this powerful branding work from AKQA Bloom for the Planetary Guardians >> The design language created by AKQA Bloom in partnership with Aza Raskin’s Earth Species Project, uses machine learning to turn sounds emitted by species and ecosystems into 3D shapes that will be Planetary Guardians’ hero logos. So far, the Great Barrier Reef, the Amazon Rainforest and the Arctic Tern are being featured, but this is just the beginning. The brand will keep evolving. The Planetary Guardians unites leaders from across the globe and across generations with a mission to elevate the Planetary Boundaries science. In collaboration with Virgin Unite and a number of leading partners, Planetary Guardians is committed to sparking global awareness and inspiring decisive action to secure the future of humanity. WPP #creativetransformation #creativityforsustainability AKQA AKQA Group

Based on some of the great feedback received, just updated my post on visualizing global change with two additional ways of depicting global change. #globalchange #environment #visualization #graphics https://lnkd.in/eendRP5N

To combat climate change, the world desperately needs affordable and scalable solutions rooted in cutting-edge science and technology. Inspired by the world’s need to reinvite how industries operate, Rubi Laboratories exists to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet. Their technology works to clean the air, preserve Earth’s resources, and create goods that improve people’s lives that then become food for the planet at end-of-life. We centered the brand’s direction around this idea of symbiotic sensibility. The brand elements were designed to reflect being in harmony with nature's beautiful, mysterious, and magical cycles and each other. Symbiosis and harmony are visualized through the brand's monogram, carbon-negative symbol, carbon-capture-inspired patterns, and 3D imagery. 🔗 Check out our full case study! https://lnkd.in/eU8X6dpF

Design has a habit of being incredibly insular. Opinions that aren't the ownership of those that have the power to create positive change are deemed disruptive. It is a big problem that must be challenged so if you are truly as brave as your bio claims stand up and be counted. If we collectively encourage more voices to provide an alternative to the crowd-pleasing mainstream then we will finally begin tackling the huge obstacles that prevent our industry from being the exceptional innovative space it promises to be.

Last weekend, I was driving down a road and I noticed a road kill. This was the second time I saw a road kill on the same road. When I asked one of my friends who has been a resident in that area for a few years, he mentioned how that road was prone to frequent road kills. It makes you question why this road was not designed keeping in mind the habitat they were fragmenting and the commute of the animals living around in the area. Globally, over 2 billion animals are killed by vehicles annually. To curb this issue, we have the concept of Wildlife crossing. Wildlife crossings are structures that facilitate animals to cross human-made barriers safely. Thinking back again about this particular road, I wonder when we build man-made infrastructure in nature, how we often overlook taking into account the experiences of all other non-human beings on the earth, which is slowly leading us to a life-threatening environmental crisis. The very word, “human-centered” design, which is supposed to make the experience of humans better, blinds us to all the other aspects of the system that we are a part of. Human-centered design is the ultimate particular that has connections, it is a composition and has a form. We often fail to backtrack “connections” to non-human parts of our surroundings and ecosystem because who has the time and resources to do that? Read more: https://lnkd.in/gKvQAdmg

🌍 As we step into the Anthropocene ecological era, it's time to rethink our impact on the planet and the role of #design in shaping our future. Join us for an enlightening talk with Ben Reason, a trailblazer in service design, as he explores how empathy, collaboration and creativity can lead us through this transformative era. 🚀 Register below!