air up®’s Post

🌍💧 Join Us in Supporting a Healthier Future! At air up, our mission has always been to revolutionize the way we hydrate, making it healthier and more enjoyable. Today, we want to draw your attention to an important cause that aligns with our values: the #KickBigSodaOut petition. 🌟 We’re BIG fans of this initiative by Vital Strategies. Even though it's not affiliated with #airup, we wholeheartedly support its goal: to reduce the (omni)presence of sugary drinks, especially in the context of major events like the #Olympics. The petition advocates for a healthier environment by urging the Olympics to drop Big Soda sponsorships, promoting better hydration and healthier choices for athletes and viewers alike... And so do we! 💬 Spread the word: Share this post and talk about the petition (in the comments) with your network. Together, we can make a difference for a healthier future. Let's #KickBigSodaOut and support the movement for better hydration choices at the Olympics and beyond!

We are thrilled to be included as one of the five German sustainability startups to watch in 2024 by IMPAKTER. It's exciting to be featured together with eevie, ecolytiq, Heatrix & NexWafe. This is a journey. Every bit matters - and we're on it! 💚 💛 💜

2:0 for Startups 🏆 At this year's Startup Night Ingolstadt, hosted by the Center of Entrepreneurship at Technische Hochschule Ingolstadt, Andreas Fraas, Team Lead IP at #airup, was the featured guest in the Fireside Talk. Granted, it was a tough timeslot, as it coincided with the soccer match between Germany and Hungary, but fortunately, people were highly interested and engaged. 🌟 Alongside Dr. Christian A. Mohr, he explored our transformative journey, discussed lessons learned in trademarks, patents, and counterfeiting, and delved into the future of modern IP management using lean, Six Sigma, and agile methods. Thank you to the CoE team for having us, and congratulations to the winners of the Startup competition 💜

We won "Startup of the Year" at the German Brand Awards 2024 🏆 💛 🚀 According to the jury, "In our branding, we strongly focus on health by making water more appealing without artificial additives or sugar, resonating well with the growing health consciousness of consumers. Additionally, we skillfully leverage social media and influencer marketing to target a young, lifestyle-oriented audience, establishing ourselves as a trendy and innovative brand." Toma Perret, Head of Global Brand Strategy, and Jahan Guldurdyyeva, Community Manager, accepted the award at yesterday's event in Berlin on behalf of the entire company. Afterwards, Toma shared the Inspiration Stage with Verena Sudarić-Hefner (Universal Music Group) to talk in-depth about the power of creator marketing. Thank you Rat für Formgebung - German Design Council & the jury 💛

"Creating a new category is not an everyday challenge" We are thrilled to unveil our first rebrand since 2019, designed by Mother Design. This rebrand strengthens our position as a beverage industry leader, addressing new consumer needs and driving global expansion. 🌎 The new brand identity, capturing the balance between responsibility and play, features a custom typeface, vibrant color palette, and playful tone. It reflects our commitment to evolving with our growing business and reaching diverse audiences. 🗣️ We’re excited to roll out this fresh look across all platforms and continue our journey as an innovative brand. Stay tuned for more! 🌟 A heartfelt thank you to our incredible team who contributed with their expertise to make this project a reality. 💛🧡💚💙