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JioCinema, the frontrunner in the digital entertainment arena, has once again set a new milestone with its latest release, ‘Taali’... Read More At:- https://lnkd.in/dJQcwVFv #jiocinema #taali #digital #entertainment #arena #milestone #latest #movies #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

In the ongoing OTT vs Theatre debate, the argument naturally shifts towards the impact on traditional theatre sales. OTT platforms have emerged as the epitome of convenience, providing viewers with the freedom to watch their favourite movies and TV shows anywhere, anytime. The ability to download and enjoy shows offline, along with compatibility across various devices, has made OTT the go-to entertainment companion for a majority of the global population. On the other hand, the allure of watching a movie in a theatre remains unparalleled. The immersive experience of sitting in a darkened hall, surrounded by the collective emotions of fellow moviegoers, and being captivated by larger-than-life visuals and booming sound systems is cherished by cinephiles worldwide. Despite the rise of OTT, the box office for good cinema continues to soar. Additionally, the increasing demand for exclusive content and the hype surrounding anticipated releases have given rise to a parallel line of business. Movie marketing and promotional strategies have reached new heights, creating a captivating buzz around films and generating tremendous pre-release excitement. This heightened anticipation translates into packed theatre halls and box office success, proving that the age-old charm of movie-going is still thriving. The scenario is more of a harmonious win-win rather than a winner-takes-all situation. OTT and theatres have found a way to coexist and cater to distinct consumer preferences. The diverse content available on both platforms has allowed filmmakers and content creators to explore new avenues of storytelling, reaching wider and more diverse audiences than ever before. This newfound synergy has led to a symbiotic relationship, where OTT and theatres complement each other, creating a dynamic ecosystem for the world of cinema to flourish. The final dilemma lingers - should join the rush to watch Barbie or Oppenheimer in a theatre or patiently await their launch on OTT platforms (and watch both) 😉 #ott #cinema #theatre #netflix #hotstar #disneyplushotstar #amazonprimevideo #sonyliv #zee5 #jiocinema #barbie #barbiethemovie #oppenheimer #barbieheimer #movies #tvshow #marketresearch #mrx Photo credits: My Best Guide

Advertising helps theatres by providing a revenue and also can use proper distribution to target the audience from the theatres, maybe this can be a thing and actually work for both the parties. Also, how about we simply have the proper aspect screen ratio for all ads in the theatres? It really will look nicer, these details will go a long way. Hope this helps, if you liked or gain any insight out of this, share this video and follow for more, cheers:) [Advertisement, Advertising, Theatres, Movies, Cinema, Marketing, Offline Marketing, Kiara Advani, Alia Bhatt, Kareena Kapoor, Janhvi Kapoor, INOX, IMAX, PVR, Cinepolis]

How movie production houses make money? ·Theatre Release: If you purchase a movie ticket in a PVR for Rs 200, Rs 100 will go to the production house and Rs 100 will go to the PVR owner. Theatre releases account for a significant portion of earnings for the production house   ·Music Rights – If T-Series or Zee Music wants their song to be featured in the film, they must purchase music rights from the production house However, the production house receive payment once the film has been released.   · Advertisements- Advertisements can be of 2 forms- 1.     Inside the movie- The ads we see while watching the movie 2.     Outside / Paid Promotion. For instance, Shah Rukh Khan and Akshay Kumar may charge Rs 80–100 crore for advertisements to be incorporated in their films, and the costs of the advertisement depends on the actors' and actresses' current popularity. · OTT rights- Production houses sell their movie rights to streaming platforms like Amazon Prime, Netflix, Jio cinema and Hotstar. The production house will receive payment only when the movie is launched on the OTT platform. But they can receive the payment early through a mechanism called invoice discounting. For instance, Hotstar wants to get the OTT rights for the movie Jawan, and it has agreed to pay Rs 120 to Production House, and then Production House sells this invoice to a particular buyer at a discount and gets the money upfront.    · Satellite Rights: In order to screen the film in the theaters, PVR and INOX must buy the satellite rights from the production house. The big movie production houses in India are Dharma Productions, Red Chillies Entertainment, Yash Raj Films, and Excel Entertainment. Source- Youtube #alternateinvestments #invoicediscounting #content #movies #money #Investments #OTT #Music #producers.       .

https://lnkd.in/exCbFhpv #SonyPictures buys an exhibitor. It's a great move. The (re)vertical integration enables Sony to claw back consumer data insights that were lost to disintermediation between the Studios and the Exhibitors as a result of the Paramount Consent Decrees. Not having a direct relationship with one's audience is what makes theatrical marketing cost prohibitive. With the Consent Decrees now expired here’s the result! This is a DATA play that will ultimately lower advertising costs as the studio gets smarter about its audience and begins to reengage it directly. Should this proof of concept work out well, watch as the circuits get consumed by the studios — not something conventional wisdom would have seen coming. 🎥🍿 #SonyPictures #AlamoDrafthouse #EntertainmentIndustry #VerticalIntegration

Dia'ani Media -Sign up on diaanitv.com for your free membership today to get started! Let's create! #Music #TV & #Film #Advertising Dia'ani's World: Merging Lifestyle and Entertainment (full article @ diaanitv.com) At Dia'ani, every melody, every frame, and every line of dialogue is an opportunity to touch lives and make a difference. It's about curating experiences that reverberate with audiences, striking a chord with their emotions, and mirroring their realities. Dia'ani blends elements of amusement into everyday activities. Entertainment is seamlessly integrated into work routines, social interactions, and even mundane tasks. With Dia'ani, watching your favorite TV series can inspire your next home decor project or a catchy tune can turn your morning jog into a concert-like experience. Balancing lifestyle and entertainment also involves creating content that speaks to diverse audiences, resonates with their realities, and acknowledges their aspirations. Dia'ani ensures that content is not only entertaining but also relatable, offering viewers a reflection of their own lives on screen, which in turn makes the entertainment more enjoyable and meaningful.

Have you ever heard about sonic logo? You may not have heard about this, but consciously or unconsciously you are familiar with that thing. A lot of companies use that to create another level of vibe. To know all the details please watch this or if you like then repost this. #branding #brandidentity #soniclogo #netflix #linkedincreator #video

"Animal” recently joined the 800 crores club. Still, at the same time, there was another Bollywood creation that was highly hidden behind other MASS theatrical giants- but is now getting much-deserved appreciation. But what happened all of a sudden? From theaters being almost half-empty to our Social Media Feeds being full of inspirational shorts and dialogues, character appreciation, and whatnot from the movie. Yes, I am talking about "12th Fail" What does this tell us? You might have an OSCAR-worthy PRODUCT, but still, without hitting the right chord of PROMOTION, it might lead to lost revenue which the product deserves. But the deserving work finally getting the recognition clearly shows that if the PRODUCT is great, your customers will themselves be the source of PROMOTION. 🎬 It also shows that being at the right PLACE- which in this case proved to be OTT where the customers didn’t have a monetary barrier, a major chunk of the audience ended up trying the same and realising that they have paid the PRICE by not paying the price of experiencing those emotions in the theater. OTT is to the content Industry, what E-commerce or Quick Commerce is to the FMCG and FMCD. It democratises the content- Giving the mass reach, huge options, the right platform, and wider reach to the Content or we can say the Hidden Gems. 💡 Vidhu Vinod Chopra knew his "WHY" - inspiring millions to "RESTART." The exact same "RESTART" defined the movie's success, transitioning seamlessly from theaters to OTT. #bollywood #12thfail #restart What according to you could have been a different strategy, if any, even to make it a bigger theatrical success?

From Couch to Cinema : PVR INOX's bid to win back audiences 🍿 • PVRINOX recently started a unique proposition where in ₹699 folks can watch up to 10 movies in a month. On the face of it this looks extremely lucrative & should be a good sell out. But does it have enough potential to impact the topline? What does it include/exclude? - ₹699/per user/per month for 10 movies - Minimum subscription period is 3 months. Spending ~₹2100 min. - Only valid on Weekdays & excludes Imax, Gold, Luxe & Director's cut. - NO OFFLINE BOOKINGS & you still have to pay convenience charges in online mode. Well played :) A bittersweet deal tbh. Let's breakdown possible nuances behind the model (1) Increase footfall 👫 - Indian Cinema can now be discussed pre pandemic & post pandemic. - There's no chance you'll go to Cinema unless it gives you a larger than life experience (Eg Pathaan, Jawan, Gadar) - Post pandemic permanent changes have made it extremely difficult for smaller films to survive where people are ready to wait for the movies to hit OTT platforms. (2) Affordability 💸 - Majority of the folks would flock the cinema halls during the weekends. Also a very important point, watching movies is an "all family experience" followed by Shopping, dinner & games etc. Rarely movies are watched in isolation, atleast in Non metro cities. - Excluding the weekends leaves a very small subset of movie watchers which include young adults, college students, retired folks & everyone in between. - The per capita spending on Media & entertainment (inc OTT) was ~₹3000/per person. Will the TG pay ₹2100 for 3 months? We'll see to it. (3) Food & Beverages Sales 🍕 - A very interesting insight : PVR does more revenue from F&B (₹1,145Cr) than Pizza Hut & Barbeque Nation. - F&B comprises almost 30% of their total sales! - A good cross sell would obviously be F&B if footfalls are increased. They even started ₹99 & unlimited refills offers during weekdays. Now it's very debatable if this will work or no which time will tell. However I feel it's free money being thrown as a bait & if it hits it's a 100 meter six! → An average person watches 3, maximum 4 movies a month. That's it. Major reason is, there aren't enough movies which'll motivate you to watch it in a theatre! → A good float by setting 3 months minimum. A smart move by PVR however not sure if customers would like it :( → Anyway the theatres were going empty for small movies with this atleast folks would go & watch it. Maybe. Also, rarely someone will utilise all 30 movie passes in 3 months. He either has to be a super fanatic or extremely free to do so. If something looks too good to be true, it possibly is. December's movie lineup looks super impressive starting from - Animal, Sam Bahadur, Yodha, Merry Christmas, Salaar & finally SRK's Dunki 🎥 Which one are you most excited about? Thoughts? #pvr #cinema #finance #india #startups

Did you get the chance to book a meeting in #Canneslions with my team? Grab a drink or come to our panel, we'd love to have you. #canneslions2024 #cannes2024 #CTV #advertising #privacy