A new space, steeped in history. Our first store in Beijing, Aesop WF CENTRAL House 19, was designed in collaboration with local studio atelier suasua. Situated in the storied Wangfujing area, it is housed within a siheyuan—a traditional courtyard residence. Silk flutters overhead in the serene outside space, while the interior is distinguished by high ceilings and wooden rafters, with formulations arranged on large teak structures inspired by classic step-beds from the Ming and Qing dynasties.
The proposed location for the first Aesop store in Beijing is an excellent choice due to its proximity to the Forbidden City, a major tourist attraction. However, to achieve optimal results, it is recommended to consider opening additional stores in strategic locations such as the CBD area in the Chaoyang district or Taikooli. This would allow Aesop to capture a wider customer base and increase brand visibility.
Wow absolutely love the design, beautifully reflect the culture 😍
Imagine an Aesop world tour… you get to go and shop just one product in each boutique while also adding a week’s vacation . I swear I am onto something ….
When history, culture and brand values meet, you get an authentic emotional trigger ! Well done. 🤗
Simply Stunning features inside and out!
When traction’s meets contemporary, Aēsop is here. That’s what makes Aēsop leading curator around the globe.
Absolutely devine I love how each space is completely unique and the brand stays so consistent.
aesthetics 😮💨
What a beautifully designed space! Aesop WF CENTRAL House 19 looks absolutely stunning and elegant, seamlessly blending tradition and modernity. The use of historical elements in such a serene setting really brings out the uniqueness of the location. Can't wait to visit!
Design Consultant
1moWhat a beautifully considered and culturally relevant design response.