AdMonsters’ Post

The wild west of AI isn't just a Hollywood problem. From Scarlett Johansson’s AI voice clone to Drake's AI-generated Tupac and FKA Twigs’ Senate testimony, these high-profile cases highlight crucial implications for digital media and ad tech. How do these celebrity AI dramas inform our approach to regulation and innovation? Explore the full analysis and join the conversation on the future of AI in our industry. #AdTech #AdvertisingOps #AI #Innovation #Regulation Read more: https://bit.ly/3VlPCo3

🚨 Major Judicial Shift Alert! 🚨 The Supreme Court's conservative majority is at it again, and this time they've overturned the 1984 Chevron Deference precedent. What does this mean? Power has shifted from executive agencies to the judiciary, shaking up how federal regulations operate. 🌪️ For the advertising industry, some see this as both a challenge and an opportunity. Expect a wave of fervent challenges against government agency regulations affecting businesses. The advertising world is gearing up for some serious regulatory battles ahead. How will advertisers and publishers respond? 🤔 https://bit.ly/4bErkvG #SupremeCourt #ChevronDeference #FederalRegulations

🔍 Explore cutting-edge ad ops insights and solutions with peers who understand your challenges. Meet our new speakers and join focused discussions led by digital advertising leaders at Publisher Forum Boston! Dive deep into critical trends and challenges in your field, learning success strategies from fellow publishers. Gain actionable insights to achieve your goals! Register today! https://lnkd.in/e_eNSim7

Apple's new AdAttributionKit (AAK) is set to revolutionize mobile ad attribution. Key takeaways: - Multi-store support - Enhanced re-engagement capabilities - Improved privacy measures - Seamless integration with SKAdNetwork Curious how this impacts your app monetization strategy? Check out our in-depth analysis https://bit.ly/4cB0u90 #MobileMarketing #AdTech #AppDevelopment

Data lakes are just the beginning! To truly become data-driven, publishers need a robust data strategy. Shay Brog, CEO of Burt Intelligence., shares three essential steps to make data accessible and accurate for everyone in your organization. Dive into the insights here. #AdTech #DataStrategy #BusinessIntelligence #DataDriven https://bit.ly/3Y4rSI9

Artificial Intelligence is more than just a buzzword; it's revolutionizing the world of commerce advertising. Imagine crafting ad campaigns that not only resonate deeply with your target audience but also adapt in real-time to consumer behavior. AI makes this a reality, driving personalized and highly effective ad strategies that significantly boost revenue. With AI, every interaction is an opportunity to refine and perfect your approach, making each campaign more impactful than the last. For an in-depth look at AI's impact on commerce ad revenue, read the full article that highlights mrge’s State of Commerce Advertising Report here. https://bit.ly/4cAS4hS Felix Witte #AI #retailmedia

Catch up on the latest in the ad world with our Wrapper Newsletter 📰 🗞️ 1️⃣ Political Ad Spend Projected to Reach $10.7 Billion - Recession where? AdImpact's latest report trumps their original forecast. 2️⃣ Cookie Cravings, or nah? - Third-party cookies are still heavily relied upon. Is it time to "pack some milk for all those leftover cookies" as LdJ says. 3️⃣ Retailers Partner with Meta & Google to Tap into Amazon's Ad Dollars - No surprise there. Discover recent partnerships that have emerged. 📖 https://bit.ly/4eWWiSm

Misinformation is at an all-time high. Anyone can post anything, and sometimes this news spreads like wildfire without a fact check. With AI deep fakes becoming more prevalent, this problem is only set to intensify. According to research from Nature, financial incentives often drive the production of misinformation. Websites posing as legitimate news outlets thrive due to economic benefits. Christopher Kenna, CEO of North America & LATAM BA Diversity Media Inc, highlights that big brands have unintentionally funded trolling, hate speech, and misinformation on critical issues like climate change and current conflicts. Learn more about how to stop the spread of online misinformation by reading our full article. https://bit.ly/4cuf1mX

🌟 Introducing the inaugural AdMonsters Dream Team! 🚀 Meet the trailblazers driving innovation, pushing boundaries, and making waves in ad ops. 🌊💼 Join us in celebrating excellence, dedication, and passion as we spotlight these extraordinary individuals shaping the future of our industry. Join the AdMonsters Dream Team at Publisher Forum Boston, August 4-6 for roundtables, in-depth conversations, and networking with fellow publishers. 🗓️✨ https://lnkd.in/exDxA8ew . . #AdMonsters #DreamTeam

🔑 Unlock the Keys to Ramp Up Your Revenue Strategies Publishers face significant challenges today—declining revenue streams, data privacy issues, ad blocking, and more. But many are also thriving by adapting to change. How do you plan to rev up your revenue in the coming years? Share your insights in our 5-minute survey. Your feedback will help us identify key trends and innovative strategies for sustainable growth. 📊 TAKE THE SURVEY: https://bit.ly/3LiQLs0 Let's uncover the opportunities together! Results will be announced at Publisher Forum Boston, August 4-6.