ADMA’s Post

As the CEO and Founder of Prixa, I'm excited to share a transformative moment in our company's story. Today, we launch Prixa Digital, which marks the beginning of a new era in digital marketing, driven by our deep insights from analyzing hundreds of millions of user interactions each day. At Prixa Digital, we are committed to bringing various innovations to the digital marketing landscape. Our approach leverages cutting-edge AI technology to turn complex data into proactive marketing strategies that are not just reactive but predictively dynamic. This initiative represents a leap beyond traditional marketing methods, offering groundbreaking experiments that have never been seen before in our industry. I am delighted to welcome Ashish Joshi to lead Prixa Digital. With Ashish's leadership, we are set to push the boundaries of digital marketing, exploring innovative possibilities that challenge and expand what we believe is achievable. Stay connected and stay tuned. Exciting updates on the innovative projects at Prixa Digital are on the way, and we can't wait to share them with you. #PrixaDigital #DataDrivenMarketing #AIPoweredMarketing #Innovation #MarketingRevolution #Nepal #WelcomeAshish

Sibos 2023: Marketers told to “act like media companies” Financial businesses need to think and act more like media companies in their marketing approach if they are to succeed in today’s crowded marketplace. That was the advice to delegates attending “the future of marketing” seminar at this year’s Sibos conference in Toronto, from Rival CEO Eric Fulwiler. Fulwiler, who is the former CMCO at 11:FS and the former group director of Vayner Media, advised financial marketers to adopt tactics of a media company in order to standout in today’s increasingly competitive environment. Read more: https://lnkd.in/eCFPbkwj

Digital credentials can do much more than streamline your certification process. For IAB, they opened up a grassroots marketing campaign to reach more members.   They discovered on average, an IAB badge earner shared a badge more than once to LinkedIn, Facebook, and Twitter, expanding the IAB’s reach way beyond their own channels. Read the case study to get the full story: https://lnkd.in/e2kC-Vxj   #digitaltransformation #certificatemanagement

Spice Up Your Strategies: Catch the Marketing Heat at ADMA Global Forum 2023! Featuring Australia's strongest lineup of industry leaders, this event is a must-attend for anyone looking to stay ahead in the dynamic world of marketing. We’re so excited for a day filled with invaluable insights and tools that are set to transform the marketing strategies of Australia. 🎟️ Secure your spot with exclusive discounted tickets! Discover the secrets to becoming a future Marketing Master: Use code GFTAKE20 to save 20% on individual tickets, or code GFTEAM30 to save 30% on your team's table.⁣ ⁣ 🔥 Stay updated on the latest trends shaping the industry. 📊 Learn how to craft your brand's success story with data-driven strategies. 🤖 Harness the true power of AI technology in your marketing efforts. Act now - this special offer expires on August 4th at 11:59 pm, tonight!. For T&C’s and ticket links, check out ADMA's page directly. #ADMAGlobalForum #MarketingMasters #InnovateWithADMA #MarketingExcellence

The International News Media Association (INMA) has reflected on a transformative 2023. What was anticipated as a year of upheaval, given the post-pandemic shifts, turned out to be a period of significant achievements and continued growth for the association. INMA, known for its remarkable success during the pandemic, faced a challenging year. The previous three years demanded an overhaul of its 90-year playbook, as it transitioned to a virtual model and introduced insights-based initiatives. This shift resulted in unprecedented growth in membership and engagement, expanding INMA’s appeal and elevating its stature. https://lnkd.in/etmiy9EA

[WEBINAR TODAY] In the rapid world of digital advertising, standing still isn't on the cards. In one hour, we'll spotlight pioneering start-ups that are transforming the European digital advertising landscape. From sustainable strategies to the untapped promise of affiliate marketing and Retail Media, this is your opportunity to glean insights from the industry's leading lights. 📅 Agenda Highlights: The NewCo. on revolutionising the Retail Media sector IMPACT+ on crafting a sustainable digital ad approach Coinis on the genuine potential of affiliate marketing Plus, an engaging Audience Q&A to tackle your pressing questions. Still time to register! https://lnkd.in/dWDfRAje

CMOs are under more short-term pressure than ever. Their budgets are under strain and their customers are becoming hooked on short-term price promotions. Join TransUnion at our IPA EffWorks Conference Satellite Event on the 12th of October where Ian Gibbs, DMA UK's Director of Insight and Planning, will address these and other #marketing concerns as he reveals insight derived from 1,200 campaigns in the DMA's Effectiveness Databank. 📍 RSVP here: https://lnkd.in/eZhyGNV3? #CMO #MarketingTrends

Risha Jain shared how IIDE not only enhanced her digital marketing skills but also gave her the confidence to pitch to top brands🚀💯 - - - #iide #iideonline #digitalmarketing #learningexperience

CMOs are under more short-term pressure than ever. Their budgets are under strain and their customers are becoming hooked on short-term price promotions. Join TransUnion at our IPA EffWorks Conference Satellite Event on the 12th of October where Ian Gibbs, DMA UK's Director of Insight and Planning, will address these and other #marketing concerns as he reveals insight derived from 1,200 campaigns in the DMA's Effectiveness Databank. 📍 RSVP here: http://transu.co/6043uECEb #CMO #MarketingTrends

Has the creative style of advertising become too mechanical? Is a creative revolution needed? Join me as we discuss these questions and more on MASB's Measuring Creativity panel discussion tomorrow.