ADMA’s Post

Elevate Your Advertising with AdLib! Discover the power of seamless cross-channel media buying, data activation, and analytics with AdLib. Our customizable UIs and APIs make campaign management a breeze! Simplify Your Workflow: Whether you’re an ad agency, brand, or marketer, AdLib helps you cut labor costs, boost revenue, and avoid costly errors. Join the ranks of savvy advertisers using AdLib today: https://bit.ly/3Ui2Rak #AdLib #Advertising #Marketing

ASA and CAP have published their joint 2023 Annual Report. The major development, last year, was the introduction of the Active Ad Monitoring system, using AI to monitor online advertising. At the end of 2023, the new system was already processing over 500,000 ads per month. Last year, ASA and CAP secured the withdrawal or amendment of 27,387 ads, (down 12% from 2022). 89% of the withdrawn or amended ads were in non-paid media, including companies’ own websites and social media accounts. Interestingly, very few of these were a result of complaint rulings. The vast majority, 92%, resulted from proactive work, enabled by the AI assisted Ad monitoring system. It used to be thought, (rightly or wrongly), that the most likely reason for a company running into difficulties with the ASA, about an ad, was due to competitor complaints. That certainly doesn’t appear to be true anymore. CAP also delivered more than 1.3 million pieces of advice and training to businesses; in 2023, a massive one third increase from the 1M in 2022; and has undertaken projects regarding advertising and the environment, climate change, youth vaping, gambling and the advertising of prescription-only medicines. A link to the CAP ASA 2023 Annual Report, and to Guy Parker’s video introduction to the report, can be found in the comments. #regulatoryaffairs #selfcare #OTC #pharmacy

📣 Attention all marketing professionals! Don't miss this comprehensive guide from our sponsor, ActiveProspect, on TCPA consent: "TCPA consent: The complete guide for marketers"📝 Read the full article here: https://lnkd.in/dEt3WzCk TCPA consent is a crucial aspect regulated by U.S. federal law that all marketers and advertisers must comply with to avoid legal issues and ensure smooth business operations. This article covers everything you need to know about TCPA consent, including definitions, requirements, best practices, and recent updates from the FCC. Ensure your marketing strategies are TCPA-compliant and protect your business from potential fines and litigation by understanding and implementing the guidelines outlined in this comprehensive guide from ActiveProspect. 🤝 Don't forget, you can become part of BiPM by becoming one of our sponsors. Join us and grow your brand within the performance marketing community! Learn more at: https://lnkd.in/dgWApQNm #BiPM #LeadGenerationWorld #ContentMarketing #Marketing #LeadGeneration #PerformanceMarketing #Sponsorship #Article #TCPAConsent #Marketing #Regulations #DigitalMarketing #ActiveProspect #BiPM

URGENT : ACTION NEEDED BY 13th AUGUST: Skills for Health have proposed some changes which could have an extreme negative impact on all of our businesses. As some of you have heard The Advertising Standards Authority tell people what they can and can't say in adverts, on their websites and, because they don't understand our industry or why Complementary Therapy doesn't test the same way as drugs do (with blind studies and placebos) this can cause big issues for us. There is a proposed change in legislation, trying to through that says we HAVE to comply with the ASA standards for advertising. This could stop us lawfully from saying that we can haven an effect on someone's health and even stop us talking about it in public forum!! ASA is a private company, not a government organisation and their primary goal is profit and they do not consult experts in the industries that they are dictating to. How can you make a difference? Fill in the form linked below: This is the proposed guidance for the answers to the questions. In response to the proposed change, we support the addition: Addition 1: Knowledge and Understanding Add requirement: The claims for your discipline that can be made in your advertising including on social media. We do not support: Addition 2: Performance Criteria Add requirement: Comply with the Advertising Standards Authority Non-Broadcast Code of Advertising and section 4 of the Cancer Act 1939 We suggest the following is more appropriate as an addition to the Performance Criteria of CNH1: Adhere to and abide by all applicable laws and regulations. For clarity the NOS should refer to the law and not to a third-party interpretation of the law. We have not been made aware of the review by Complementary and Natural Healthcare Council (CNHC) and are concerned that the appointment of one standard setting organisation amongst many in the sector does not meet the Representative Stakeholder Consultation requirements in 2.2 of Quality Criteria for development of National Occupational Standards As well as being poorly circulated the survey has no method of validating the respondents. It is thus unfit for purpose. https://lnkd.in/eWGrgzF9

🚨 IT'S TOMORROW 🚨 There's still time to register for our webinar, Navigating Gambling Advertising with Vixio's Comparative Tool. 🕝 Thursday 4th April, 2pm BST | 9am EDT Dive into the world of gambling advertising regulations using our intuitive Vixio tool and expert insights with Vixio's Allegra Lapetina and Gareth Owens. They'll dissect future-facing insights in key global jurisdictions from our upcoming Advertising Outlook report, alongside showing you how to use the Vixio GamblingCompliance Advertising Comparative Overview Tool to survey the current state of advertising regulations in these jurisdictions. During this webinar, you'll discover: 💡What the Advertising Comparative Overview Tool is, and how it works 💡How the tool can be used to highlight differences in advertising requirements, and to help identify where similar policy can be applied in multiple markets 💡The current state of advertising regulations in key jurisdictions across the world - and hear what Vixio experts forecast for their future 💺 Save your seat: https://lnkd.in/dFJZA2dc #gamblingadvertising #advertisingregulations #gamblingcompliance

Halfway Mark: Article #6 in 'Best of 2023'! Today, we dive into the complex world of Agency Volume Bonuses (AVBs) with our insightful article. This piece offers a thorough exploration of AVBs, an often misunderstood aspect of media buying, clarifying their role, benefits, and potential pitfalls. It provides advertisers with practical strategies to maximise the advantages of AVBs while maintaining ethical and effective media buying practices. Revisit this article for a comprehensive understanding of how to navigate the nuanced landscape of AVBs in advertising. #BestOf2023 #InformativeRead https://lnkd.in/e_s_akG9

Knowing which channels are working for you can make all the difference in your marketing strategy. 💡 That's where CPV One comes in! This comprehensive #tracking system consolidates all your data in one place, integrates with third-party platforms, and provides real-time insights. 📊 But that's not all! CPV One offers split testing and multivariate testing to optimize your campaigns further. Whether you're an #affiliate marketer, marketing agency, or any business investing in ads and marketing, CPV One has got you covered! Say goodbye to guesswork and hello to data-driven decisions! 🌟 At SaaStock Bucharest, Nick Tomic spoke to Julia Draghici, the founder of CPV One. #conversiontracking #cpvone #marketingtools

Happy July, 🎉 As we kick off this vibrant new month, the team at PKay Digitals is thrilled to help you take your digital campaigns to the next level. This July, we encourage you to embrace the spirit of fresh starts and make every moment count with our digital marketing agency What digital marketing goals are you tackling in July? Share your plans with us in the comments below - we can't wait to see the inspiring campaigns we will help you create! #PKayDigitals #HelloJuly #DigitalMarketing #MakeItCount"

Unlock the potential of your brand with our digital marketing prowess! 🌟 At Awgmen, we specialize in crafting tailored strategies to help you dominate the digital landscape. Let's collaborate and propel your brand to unprecedented heights. Packages start at INR 10,000 per month. Reach out for a personalized discussion!  . . . #DigitalMarketing #BrandPotential #MarketingStrategy #OnlinePresence #BusinessGrowth #DigitalProwess #DigitalTransformation #StrategicMarketing #BrandSuccess #OnlineDominance #MarketingMagic #GrowYourBrand #TailoredStrategies #DigitalBoost #MarketingSolutions #Awgmen

The latest Adalytics report confirms that Made-For-Advertising websites are still a highly prevalent issue. What should marketers concerned about the MFAs do?   Read the recommendation of our CEO and Founder Jacek Chrusciany in Association of National Advertisers Industry Insights - https://lnkd.in/dbK9GpkV #brandsafety #mfa #digitalmarketing