ADMA’s Post

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

🌟 Excited for Cannes Lions? So are we! 🌟 Join us in just a few weeks to explore the future of martech. Let’s connect and chat about how our cutting-edge solutions can elevate your marketing today, tomorrow, and beyond. Make an appointment with us! 🚀 #CannesLions #Martech #MarketingInnovation

The BIG reveal has arrived! 🚀 Gamned! Benelux joins Biggie Benelux 🎉We are thrilled to announce the launch of Biggie, the new hybrid agency driven by strategy and performance! ✨In a world where digital transformation has redefined brand-consumer interactions, Biggie combines marketing expertise to face new challenges, positioning itself as a true partner for client growth. Biggie in a nutshell: 🎯 A shared ambition: to be "partners in growth" for our customers, our talent, and our partners, putting strategic and operational excellence at the service of client growth. 🚀 A strong conviction: the hybridization of marketing know-how as the solution for growth. 💪 300 experts in 9 international offices, integrating expertise in marketing strategy, strategic planning, data & analysis, media, performance, and business consulting. 🤝 Are you ready to be partners in growth?

💫 Looking ahead to #CannesLions next week! 💫 With Cannes Lions International Festival of Creativity opening its doors next week, promising a blend of iconic thought leadership and content from the world’s most innovative brands, a much-anticipated crescendo of creative celebration will come to its peak. Amongst all the conversations, myself and the TDC PR crew will be particularly interested in the factors affecting #CMOs. We’ll see some of the world’s most influential CMOs gather in one place to celebrate, present and learn. Elements of the Cannes Lions programme such as ‘CMOs in the Spotlight’ will also provide a pivotal platform for leading voices to discuss a variety of topics, from marketing investment priorities in the next 18 months to measuring and communicating the value of marketing within businesses, as well as identifying which new skills are growing in importance for today’s CMOs. These sessions that will provide invaluable insights for us as an integrated communications agency. What’s keeping CMOs awake at night? Truly understanding the world of the CMO is critical to the success of the communications campaigns we create for our clients. When communicating to the C-Suite audience through top tier business media, insights such as these help us continue to navigate what is, in essence, a design conversation into a global business world.  Watch this space for observations from next week! #CannesLions2024 #Csuite #CMO #businessgrowth #design #marketing

🔴Vote for ADMA's SXSW Sydney Submission > Who are the Marketers of 2023? Marketers... ADMA is planning a return to SXSW Sydney this year, and we need you to vote us in as one of your chosen sessions to attend! 👉 Register to vote here > https://lnkd.in/gXsawu87 👉 Filter to Advertising & Marketing 👉 Search for 'Marketers of 2030' in the search 👉 Cast your vote! In this session, you will hear valuable insights from our industry experts to understand what marketing skills the industry is leaning into as technology continues to facilitate rapid changes and what to expect as we move closer towards 2030. Session panellists: ▪️ Kate Young - MAMI CPM, Executive - Marketing Strategy & Capability, ANZ ▪️ Stuart Tucker, Partner, Hourigan International ▪️ Susan Coghill, CMO, Tourism Australia ▪️ Moderator: Andrea Martens, CEO, ADMA #CMO #SXSWSydney #SXSWSydneySubmission #SXSWSydneyPanel #Marketing #Marketers #MarketingandAdvertising

Go global with our international marketing expertise. Techgenics can help you break into new markets and reach audiences worldwide. For more visit our website: https://techgenics.org/ Contact us: info@techgenics.org #DigitalFootprint #Techgenics #GlobalMarketing #InternationalExpertise #ExpandYourHorizon #NewMarkets #AudienceReach #WorldwideExpansion #TechGenius #MarketingMastery #GlobalAudience #MarketDiversity #TechAdvancement #GlobalOutreach #DigitalPresence #TechSolutions #ExpandYourBrand #GlobalImpact #MarketPenetration #WorldwideConnections #TechStrategies #GlobalDominance #MarketingSuccess #BreakIntoMarkets #AudienceGrowth #TechInnovation #GlobalVisibility #MarketExploration #WorldwideEngagement #TechGenicsAdvantage

Introducing the 2024 Programmatic Summit Advisory Board. At Ashton Media, we believe in collaborative excellence. Crafting the perfect agenda for our events is not a solo venture – so please meet our stellar advisory board, the luminaries who've lent their expertise to shape the upcoming Programmatic Summits in Melbourne (29th February) and Sydney (7th March). They're not just faces on a website; they're the driving force behind our outstanding agendas. We extend heartfelt gratitude to these industry titans for investing their time in research calls and program reviews. Their guidance, advice, and constructive critiques have been instrumental in curating an agenda that promises to be nothing short of extraordinary. Why? Because at Ashton Media, we don't mark our own homework – we collaborate with the best to deliver the best. Join us at the Programmatic Summit for an “ad-venture” that, thanks to our amazing Advisory Board – you can count on being on “target” and delivering” the showcase event the industry deserves…. But wait, there's more! 🌈 We've reserved a few coveted speaking slots for organisations eager to showcase their expertise and demonstrate their support for the industry. Are you ready to align your brand with the thought leaders of the programmatic industry? Reach out to explore sponsorship opportunities and secure your spot. Let's elevate the programmatic landscape together! 🚀 #ProgrammaticSummit #AdvisoryBoardExcellence #IndustryInnovation

📢Elevate> ADMA Global Forum > Additional Speakers Unveiled Early Bird Tickets Ending 21 June Midnight Outspoken marketing and business commentator Scott Galloway and Uber’s Head of International Marketing, Lucinda Barlow have been added to the line-up of speakers for Elevate > ADMA Global Forum 2024. ▶Scott Galloway returns by popular demand after headlining the 2023 Global Forum, generating headlines and conversation which resonated across the Australian marketing industry. Scott will pick up where he left off and cover what he got right and wrong and introduce a new series of predictions, trends, and dynamics for the upcoming 1–3 years. ▶Lucinda Barlow, Head of International Marketing for Uber (APAC, EMEA and Latin America), Lucinda will bring a global perspective on the criticality of brand and talk about commercial entertainment and the role of brands in pop culture. >Event info, Tables & Tickets: https://lnkd.in/g56MyhFY ADMA Global Forum 2024 Confirmed Speakers: - Tom Goodwin - Scott Galloway - Holly Ransom - Mark Ritson - Joanna Robinson - Lucinda Barlow 📅 20 August, 2024 > Sydney Don't delay in securing your table or ticket. *Early Bird Tickets Ends Tomorrow Friday, 21 June at Midnight* Tickets are tax deductible. #ADMA #DataDrivenMarketing #IntelligentMarketing #FutureofMarketing #Privacy #Dataandprivacy #PrivacyRegulation #CustomerExperience #CX #BrandStrategy #BrandMarketing #AustralianMarketers #CMO #CMOs

Every year, Cannes Lions brings the advertising and communications industry together to celebrate the world's best work, and this year is going to be no different. From valuable insights and groundbreaking ideas to world-class networking, the week-long event has it all! If you're going to Cannes, don't forget to meet Shubham A Mishra (Co-Founder/Global CEO), Neel Pandya (CEO, EMEA & APAC), and Rishi D. (Managing Director), and learn more about how AI can augment your creative marketing. #CannesLions #PixisAI #MarketingAI

I have heard this talk before. But it never gets old! Pavilion #PAVILIONPALOOZA #GTM speaker Canberk Beker’s fantastic talk on the importance of unifying attribution brought up many good points on how traditional attribution has let us down. Because it assumes the journey is linear and only influenced by marketing, it ignores complexity. The future of attribution will be the foundation of allbound GTM motion, so it is important to strive for company level analytics where one can track the customer journey with entire GTM touch points. Some starting signals are: - Email click from someone else within the same company after an outbound email - Email attachments download from someone else within the same company after an outbound email - Website boost from someone else within the same company after an outbound call- G2 profile view and competitors check after an outbound call or email All of these signals indicate varying levels of interest and engagement, helping you identify potential leads and opportunities more effectively. From there, you can define your signals, evaluate your ability to track, create signals, define your value propositions and ultimately automate signal tracking. More sessions: