Adam Heimlich’s Post

Good article by David Nyurenberg of Rain the Growth Agency in today's AdExchanger. I particularly like how Dave made the effort to support his points! Stands out. https://lnkd.in/eXydRZuv ...

It's such an unfortunate coincidence that everyone on LinkedIn who is impressed with my achievements also wants to sell me warm leads

Can I get a witness? #USvsGoogle Witness lists just went public on PACER. Here are screenshots. Trial starts the Monday after Labor Day, Sept 9. ***

I need an engineer to explain to me how a search result can be this bad.

The interview question I asked the most media buyers -- easily over 100 -- is "Why does iced coffee cost more than hot coffee?" I got lots of intriguing answers, raising issues I'd never before thought about. That's why I kept asking it. Eventually two or three people gave me what I thought was the right answer. I still think it's right, if a bit glib. There were no disqualifying answers. That said, please do not post any comments about the cost of ice. ***

Check My Ads Institute and others launched a helpful new US vs Google website with links to trial docs. Some of them reference the evidence being brought to trial -- it's a lot. ***

By popular demand, here's another Adtech Antitrust Primer: an interview with Brian O'Kelley. Brian tells the story of Header Bidding, the disruptive tech that is mentioned 199 times in the DOJ's complaint against Google. Learn from Brian what it is, how is works, and why Google went to allegedly criminal lengths to thwart it. Brian deserves at least 1000 views, and I want to see that before I'll start teaching the complaint conduct by conduct. So tell your adtech friends to watch and share. We are only two months away from the ADTECH TRIAL OF THE CENTURY. #USvsGoogle https://lnkd.in/eqqXJ7-W ....