Adam Findlay’s Post

As Frasers Group is set to acquire German chain SportScheck, Drapers explores what the deal means for the high street giant and whether it will challenge rival JD Sports in the international stage. Read the full story here. #fashion #retail #retailnews #frasers #JD #SportsDirect

As Frasers Group is set to acquire German chain SportScheck, Drapers explores what the deal means for the high street giant and whether it will challenge rival JD Sports in the international stage. Read the full story here. #fashion #retail #retailnews #frasers #JD #SportsDirect

Flexing your history is better marketing than pushing your products.... 😌 Here's an example of Jockey International, Inc. doing it right.... 🎯 I buy from #Jockey once a year. And I did that yearly shopping recently. When I stepped into the retail store, I found this lovely installation of the history and heritage of the brand with key milestones pointed out.... 👀 As someone who's been buying from Jockey for quite a few years, I had fun going through their history in such an aesthetic way. If I were a new customer, this would give me confidence in the brand I'm considering buying from.... 🤓 #branding #branddesign #brandstrategy #brandconsultant

Last year we had the pleasure of attending and speaking at this conference. After it was over I shared and suggested to mark your calendars… Here it is again with a bit of a different flavour and it is lining up to be another impactful event. Great speakers, extraordinary special event venue, and some of the top business owners across the Aftermarket. Reach out below while there is still limited space. #AutoRepairBusiness #ShopOwner #AutomotiveIndustry #ShopManagement #MechanicLife #GarageLife #AutoShop #BusinessSuccess #ShopTalk #RepairShop #IndustryInsights #ShopOwnersNetwork

How many of these Vauxhall facts do you know? We've compiled a list of intriguing facts about the brand. How many are already familiar to you? Share any interesting information you know about Vauxhall in the comments below. #Vauxhall #NewCar #FunFacts

The comeback trail: How Williams’ new commercial strategy is winning over sponsors. Really enjoyed this article from BlackBook Motorsport where they have interviewed Williams Racing Commercial Director, James Bower. The interview discusses the team’s partnership strategy and the work they are doing to secure new partnerships and maximise their current partnerships. Really interesting to hear James’ thoughts on some of their key selling points such as brand equity, trustworthiness, independence, honesty and bravery. I particularly enjoyed this snippet, where he discusses the teams responsible for securing partnerships, mentioning the commercial solutions and data and insights teams that support their salespeople. A structure that is reflective of other f1 teams: “People often think [you need to] get lots of salespeople to get lots of partners, but it’s more like a driver model. You need people around the drivers to make them successful. You only want a handful of salespeople, but you need really good people around them in terms of proposals, data and insights, and understanding the landscape and how you’re targeting brands.” I love the comparison to the driver model and how support teams are just as important. It really feels like F1 teams are turning up the dial when it comes to sponsorship this season. With big brands joining the grid, memorable activations (Williams’ Duracell Bunny and Ferrari’s HP sticking out) and Mastercard set to also be joining the party, its an exciting time for sponsorship in Formula 1. With plenty of the season left to come, I’m sure there will be a lot more activity in this space! Link to the article is in the comments and well worth a read.

The Sponsorship Assassin. -The true game-changers aren't just those who pitch to established brands; they're the ones who see potential where others see boundaries. -The best salespeople disrupt norms, challenging traditional notions of sponsorship by daring to explore unconventional partnerships. -They're the assassins who aren't afraid to push boundaries and provoke thought. -They're the ones that not only enjoy getting their hands dirty, but wear a deviant smile during the process. -Creativity isn't just an asset; it's a necessity. -Some may prefer the safety of the familiar, the true innovators thrive on controversy, unearthing opportunities that others overlook. -Be the change and take a step away from the traditional playbook. Listen to the market and align with those who dare to challenge the industry. #sponsorship #sales #sportsbiz #sportsbusiness #montreal #toronto #nyc #newbusiness #partnerships

An Alliance that goes the distance... We pioneer legal frontiers in sports trends. We are leading in advising on sports brands, stadium/facility concessioning, events, and merchandising. www.lawallianz.com law@lawallianz.com #LawAllianz #LegalExperts #SportsLaw #SportsBrands #StadiumConcessions #EventLaw #MerchandisingLaw

Understanding the in’s and out’s of player contracts is fundamental to your role as an agent. Any contract your client signs will have a significant impact on their career and financial future. Understanding the key aspects of the contract are crucial steps to protect their interests. No two contracts will ever be the same - However, we’ve identified 5 of the most common terms of a player’s contract that you will need to have a robust understanding of before you sit down at the negotiating table. #football #footballcontracts #transfers #footballagent

Here's the TEA ☕ 👇 With a robust pipeline, you set up YOUR TEAM for success, making work more efficient and reliable. You are able to achieve consistent and predictable revenue growth, maintaining a healthy sales pipeline, you can ensure that you have enough qualified leads, opportunities, and customers to meet your sales goals and avoid wasting time and resources on unproductive activities. A dry pipeline is no match for a well-executed sales strategy. To claim your FREE 10-minute strategy session on how you can get started, Click the link in our Bio and Book a session with our team of experts today. . . #leadgeneration #tabdamediagroup #publicrelation #branding #digitalmarketing #premierleague #luxury #football #watch #fashion #music #movies #business #investmenttips #realestate #techtrends #fashion #fitnesschallenge #businessstrategy #networkingevents