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Breaking Down #Beyonce: A Counterpoint on Her Festival Finances I will always defer to Dan Runcie when it comes to music. But he's doing double-time in the media lane, and he's missing some things in saying it's not in Beyonce's financial interest to perform at festivals. First, let's break down what he's saying about what she makes from the tour: - Beyonce grossed $579M on tour w/ a budget of $150 million, across 56 dates - Thus, she netted $7.6 million each performance from ticket sales  - Throw in that she monetized footage from the tour with a film that grossed $44M, and would have netted $19.4M after AMC takes 57% of U.S. and 30% of international box office If we deduct a conservative $1m in cost on that film, Beyonce netted $447.4M, or $8M per performance from her tour. Now, if we were to estimate what she could earn from performing at Coachella: - Bey made $8-12M last time around for 2 performances. It's safe to say she could get $14M from #Coachella based on inflation and the rise in their VIP prices over the years. That's $14M net, assuming Coachella pays for performance costs. - While Netflix is slashing costs, they paid $20M for Beyonce last time, and I think she could get $30M for a series documenting her two weekends. Takeaway $2M for production costs and that's $28M net. - Beyonce should also make one of her performances a "last minute" PPV (after tickets sell out, of course). If just 10% of the 2.7M that attended her tour globally buy that, that's 270k purchases at $100, for $27M, of which Bey could net $21M. Those main sources of revenue alone would gross $71M and net her $63M. For just two performances, that would net Beyonce $31.5M per performance. In terms of gross, that's more than Dan's 3-night calculation of $45M that includes the film, which needed footage from nearly all 56 dates to really work. On a per-performance basis, her $31.5M per date is 4X what she made on tour. And if we get creative, some reports have Coachella at 500k attendees in 2023. If that's the case, I believe Beyonce has 3 things she could sell at a festival that can't be duplicated on tour. #1. She can install a limited experience replete with fashion, paintings, listening rooms, old footage, AR/VR, etc. that could be an upsell on 20% of tickets @ $75. That would gross $7.5M. #2. Bey could offer "creative" and "business" workshops, where people can train and get guidance from her "people", as well as meet Bey. This is more of a B2B thing; thus, she could sell this for $10k to just 1,000 (250 people per day). That would gross $10M. #3. Imagine an outdoor Beyonce lounge, that can't be replicated in a stadium, for approximately 1k VIPs paying $500, for a gross of $500k. I'd estimate those 3 things to cost no more than $3m, which gives her an upside of $15M net. Altogether, Bey could gross $89M, while netting $78M, or $39M per night. I'd say that's plenty of reason to explore giving a festival one more chance.

Austria is going cloud native

The best way to spice up your event.

Our latest case study reveals how Lachlan and the North Australian Festival of Arts team utilise event planning tools such as OnePlan. Not only providing them with knowledge and control but also resulting in more precise and secure events! Follow the link below to read about their festival management journey and how OnePlan has reshaped their planning process 👉 https://lnkd.in/g97tiJMX Townsville City Council #casestudy #eventplanning #eventplanningtips 

What are the typical fan archetypes attending major events, and what are their expectations on network performance?   As we enter the season of concerts, festivals and major sports events, it’s time for Telcos to start thinking about network performance at key venues like concert halls and arenas. However, one size doesn’t fit all, and fan expectations on network performance can be very different! Read the latest blog from Jasmeet Sethi to learn how to create memorable experience for different types of fan personas. https://lnkd.in/e7F2DyZ9 #MakeItMemorable #5G #TeamEricsson

Fake events and festivals are still popping up and selling tickets in some places. BBB has tips to help you make sure that festival is real before you purchase phony tickets. 👉 https://loom.ly/9UndYBY #StartWithTrust #TheSignOfABetterBusiness

We are conducting a study focused on the advertising and marketing needs of companies that provide event services, such as conferences, concerts, sports events, and film festivals. 🎇 💰Honorarium: $300 💻Method: 90-minute online interview 🗺️Location: US, Canada and UK Check if you’re a good fit by filling out this short survey:👇  https://bit.ly/3x9dZNu #marketingcommunity #advertisingprofessionals #eventmarketing #specialevents #industryinsights #marketingstrategy #eventservices #marketingpros #advertisingstrategy #marketresearch

Tips: If you want the first delivery after the Spring Festival holiday, now is the best time to place an order.

While updating all those spreadsheets, checking and double-checking the details until your brain hurts, do you ever think there must be a better way to plan events and festivals? Do you ever wonder if other planners are doing the same thing or have a better way: Do they know something you don't? What you are feeling is FOBO - fear of better operations. Suffering from FOBO? https://lnkd.in/gWtByZ7r #eventplanners #eventprofs #conferenceplanners #eventplanning #joievents #eventproduction #independenteventplanners #festivalplanners #festivaldirectors