Actable’s Post

Actable has the great honor of partnering with Projects With Care ❤️ for their yearly Project First Day event. This is an incredible event that supports children in New York experiencing houselessness who are about to start the school year. Their mission is to make sure these kids can walk into their first day of school with all the materials they need and a clean new fresh outfit so they can feel confident and focus on learning and socializing. We believe in this project and fostering our next generation of engineers, strategists, data scientists and more. More to come on this event next week but in the meantime our Portland and New York offices got together for the afternoon to write personal messages to the students we are sponsoring and it was a really fun and grounding activity. We want to take a moment to thank the whole team for participating and showing up in a big way. ✨ #team #actableinaction #community

How can you create a foundational “Customer 101” dataset and maximize its value through enrichments and a data-driven learning cycle? In our new comprehensive guide, Craig Howard, Actable’s Chief Solutions Officer breaks down the process of mastering customer data with a modern approach. https://lnkd.in/eFyz3Qd9 #CustomerData #FirstPartyData

Exciting Announcement! We're thrilled to welcome Naailah N. to the Actable Team as our new Product Owner. Naailah brings a wealth of expertise and will continue driving our product practice forward with a strong emphasis on data-driven decisions and user-focused design. Interested in joining Naailah and the rest of our team? Check out our careers page for details on our current opening for Director, Marketing Technology and Analytics. Let's innovate together! https://lnkd.in/gaG7Agaw #team #hiring #martech #Innovation #welcome #newhire #techjobs #marketinganalytics

In the past few years, we’ve noticed a pattern amongst enterprises, they layer new technology capabilities on top of their MarTech stacks without a central vision or coordinated effort. This leads to: Lack of interoperability Multiple platforms with redundant capabilities Siloed teams using (and buying) different systems No clear single-customer view The solution? Modernize your #MarTech stack. Learn how ⬇ https://lnkd.in/gx2wRXr8

Lacking a unified view of your customers will inhibit your ability to deliver personalized experiences. We partnered with a global news organization to assess and recommend an enterprise-wide CDP. Using Actable's case-driven framework, our team led discovery with 20+ stakeholders to address key business objectives, use cases, and data and technology gaps. The results? ▪ The client successfully selected a CDP vendor ▪ Recommendation on Customer 360 development as a parallel path to CDP implementation and adoption. ▪ A migration and deprecation plan for incumbent solutions with overlapping capabilities to CDP ▪ and more Download the full case study: https://lnkd.in/gn7Hk_ZH #CDP #CustomerData

Are you prepared for the future of customer data management? In our eBook, "A Buyer’s Guide to Composable CDPs," we provide a deep dive into the composable approach and its implications for modern marketers. Discover how to evaluate vendor capabilities, integrate effectively, and maintain data quality. Download your copy today and stay ahead https://lnkd.in/gkrCyG5d #CDP #CustomerData

Thank you to Malorie Morrison for personifying the Actable Values! 🎉 Malorie has been acknowledged by the Team for her Collaboration and delivering Results. She's been called out for her incredible Product Owner skills during a recent project and keeping everything on the track. They really appreciate that she is always going the extra mile to life up and support her Team. #teamwork #values #collaboration #results #leadership

For data-driven marketing teams, a unified customer view is the holy grail. It's critical for driving higher conversion rates, great customer experiences, and higher lifetime value. Learn how to master identity resolution in our Director of Marketing Technology Strategy Ronak Shah's MarTech article https://lnkd.in/eFuZrPZT #MarTech #CustomerData

Did you know Actable achieved Google Cloud Ready – BigQuery Designation? Read about the validation program and what it means on our blog. https://lnkd.in/gxxQP-Pv

𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗮 𝗦𝗶𝗻𝗴𝗹𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗶𝗲𝘄 A key assumption of any customer data store is that you are solving for a single customer view (SCV). But a SCV can not be created without applying identity resolution to connect and deduplicate customer data sources. The level of sophistication required can vary depending on your data: ▪ How and where customers identify themselves to your organization.  ▪ Different types of identifiers — terrestrial vs digital, email address only, etc.  ▪ Presence of key PII gaps within data sources. ▪ Level of standardization and cleanliness of data. Identity resolution 101: No matter the approach you take to solving for identity, the solution must handle the basics and be able to do the following: ▪ Construct and persist an identity graph. ▪ Adjust and expand the identity graph and matching rules as you add new sources and identifiers. ▪ Generate and assign a persistent ID to uniquely identify a person/user/customer. There are multiple approaches to solving IDR. Examples leveraging: ▪An ID Spine provider ▪An MDM platform ▪A packaged CDP ▪Or even rolling your own ID graph as part of a custom solution. Learn more about mastering customer data with a modern approach: https://lnkd.in/eFyz3Qd9 #CustomerData