Acorn’s Post

Set to Jet! Our CEO, Heather Nichols, is headed to London for the Global Influencer Marketing Awards on July 18th at The Londoner Hotel. 🛫 🇬🇧 Heather is a finalist for the Game Changer of the Year award, and we couldn’t be more proud! This award honors those who make a lasting, positive impact on the industry and the creator economy. Heather’s dedication and innovative vision have truly set her apart. Will you be attending? Want to connect over a cup of tea? ☕ Let us know!   Congratulations to the other finalists, we hope to see you there: ⭐ Claudia Fischer, Whaler ⭐ Natalia Cortazar, The Good Egg | Creative. Influencer. Social. ⭐ Becky Owen, Billion Dollar Boy ⭐ Jaime Cohen The Goat Agency ⭐ Ted Murphy, IZEA ⭐ Ansley W., Ogilvy North America #InfluencerMarketingAwards #GameChanger2024 #InfluencerMarketing #CreatorEconomy #Leadership #Innovation #GlobalInfluencerAwards #GlobalInfluencerAwards2024 #TheLondonerHotel #LondonCalling

What's trending this summer? 🌞 Americans are embracing the great outdoors more than ever. Thanks to social media platforms like TikTok, enthusiasts and beginners can connect, share their experiences, and offer recommendations for any adventure. Our new guide dives into this summer’s top trends: 🌈 Diverse Outdoor Participation: Increased diversity among participants, including people of color and the LGBTQ+ community. 🚴♀️ Casual Outdoor Activities: Hiking, fishing, running, camping, and biking are leading the way. 📈 Trending Hashtags: Boost your campaign's visibility with hashtags like #adventuregear and #outdoormusthaves. 🔥Grilling and Outdoor Cooking: Consumers love grilling, with eco-friendly and creative cooking methods on the rise. 🥘 Fusion Flavors & Money-Saving Recipes: Promote exotic spices and budget-friendly recipes that make outdoor cooking exciting. In our new guide, Acorn strategists provide tips & tricks to help brands tap into this summer’s top trends. Whether you’re looking for campaign ideas or trending #hashtags, we’ve got you covered. Get the scoop at the link in the comments. 👇 #SummerTrends #DigitalMarketing #InfluencerMarketing #SummerMarketingTrends #InfluencerTrends #ContentCreators #ActiveLifestyle #OutdoorAdventure #OptOutside 

Ready for a mid-year check-in? 👀 In our recent blog, we drop the top trends shaping the social media and influencer landscape right now: 🔍 Travel Takes the Spotlight: Multi-generational trips are booming! Partner with family-focused influencers to reach these travelers. ✨ Fashion Finds: Gen Z and Millennials crave unique styles. Influencers with #GRWM and try-on hauls connect brands to eager audiences. 🐾 Pet Parenting: Pets are family too! Collaborate with pet influencers to highlight sustainable, high-quality products. 🍿 Snack Savants: Creativity and convenience rule. Influencers seamlessly integrate snack brands into engaging content. Dive deeper and check out the full blog in the comments below. #SocialMediaTrends #TravelTrends #FashionTrends #BrandStrategy #CPG #ShopperMarketing #BrandMarketing

At Acorn and New Engen, Inc., we believe in celebrating diversity and inclusivity and creating safe spaces for all individuals. As Pride Month comes to a close, we want to share our support and belief in the importance of recognizing and honoring the LGBTQIA+ community and our employees. We aim to actively continue fostering a culture of acceptance, respect, and equality where everyone can let their authentic selves shine. 🌈 During our June DEIB & Culture All Hands, we gathered to celebrate, learn, and connect on the true spirit of Pride. It was a time of sharing personal stories, discussing meaningful allyship, exploring ways to celebrate and get involved, and delving into the rich history of Pride that has shaped this vibrant community. In previous discussions, we’ve covered the history of queerness, the importance of education around marriage equality, gender-affirming care, queer history, and celebrated traditions. We also addressed the extensive challenges currently unfolding due to the impact of anti-LGBTQIA+ bills and the risks they pose to progress and everyday life. We also emphasized the importance of intersectionality in understanding and supporting the diverse experiences within the LGBTQIA+ community. We want to extend our heartfelt gratitude to all who contributed their personal stories and experiences helping us deepen our understanding of the importance of creating safe spaces for ourselves and our loved ones and continued support for LGBTQIA+ rights, history, allyship, and safety all year round. Our presentation would not be complete without polling what some of our teams are currently loving: ❤️ the anticipation of Lady Gaga's new album 🧡 #ChappellRoan 💛 Barry's fitness 💚 Indoor plants (IYKYK) 💙 Jojo Siwa 💜 WNBA (Women's National Basketball Association) 🤎 Iced coffee (again, IYKYK) 🖤 The tennis movie "Challengers" 🤍 Troye Sivan As we wrap up Pride Month, we invite you to join the conversation and share how you celebrated or what Pride means to you in the comments below. 💬 #PrideMonth #LGBTQIA+ #DiversityandInclusion #Equality #Allyship #Pride2024

Acorn just wrapped an incredible week at Cannes Lions 2024! 🌴 The Cannes Lions International Festival of Creativity is truly the pinnacle of creativity and innovation in our industry. We were captivated by the discussions on the creator economy—seeing firsthand how macro and micro creators are redefining brand engagement. ✨ Emerging themes that stood out to us included: 👟 The power of leagues and athletes using social media to define cultural relevance. 🌎 The imperative role of diversity and inclusion in shaping effective social and content strategies. 🎨 The essence of creative bravery—leading with conviction and inspiring others to follow suit. We had so much fun soaking up the inspiration, making incredible connections, and were reminded why we love what we do. #CannesLions #CannesLions2024 #LionsCreativity #CannesFestivalofCreativity #Creativity #Innovation #MarketingTrends2024 #Influencer #Acorn Tabitha Brown Bozoma Saint John Candice Evans Gray Ali Smith

We love connecting with our creators and clients in real life! ✨ Acorn team members Dora G. and Kelsey George had such a fantastic experience accompanying our creator, Emilia Taneva (@bubbly.moments), and her adorable dog, Max, to this unique event featuring the world’s largest Olympic-style Dog Bowl in Frankenmuth, Michigan! 🐾 Creators are an excellent way to capture the fun and excitement of brand events. The Frankenmuth Dog Bowl Festival was proudly sponsored by our clients Mars Petcare - Pedigree and CESAR® Canine Cuisine. 🐶 Let’s hope this becomes an annual event! #MarsPetcare #Acorn #2024DogBowl #InfluencerMarketing #ContentCreators #ShopperMarketing #PetCare

Ever wondered what goes into a successful campaign? For the 2023 holiday season, we partnered with Mondelēz International to create the Season of Giving campaign - an omnichannel strategy to help the global snacking powerhouse break through the holiday noise. We collaborated with amazing influencers like Robert Lucas (aka @sweetimpact) to create thoughtful content and shoppable ads focused on charitable giving, holiday traditions, and recipe-sharing. 🎁🧑🏼🍳 We maximized the brand’s influencer investments through digital amplification across channels like CTV, reaching 875K+ consumers and driving a 99% video completion rate in the process. But the biggest payoff? $100K donated to Feeding America on behalf of the Mondelēz Season of Giving campaign. 👏 Thanks to our incredible partners at Mondelēz International and the amazing influencers who helped make this possible. Check out the case study linked in the comments below! #InfluencerMarketing #SeasonOfGiving #AcornInfluence #Mondelēz #HolidayCampaign #MarketingSuccess

Today, as our offices are closed, we take a moment to reflect on the significance of Juneteenth for our Acorn community. On this Juneteenth, we honor the resilience and rich history of the Black community. This day is not only a powerful celebration of history and culture but also a crucial reminder of the injustices the Black community has faced and continues to face. At Acorn, we understand that meaningful progress requires ongoing education and action. Last week, during our company-wide all-hands meeting, we highlighted the history of Juneteenth, and encouraged employees to commemorate the day by seeking Juneteenth events and volunteer opportunities in our local and virtual communities. We are constantly working to create a safe and welcoming environment where everyone can thrive by embracing diversity, creating equity, and fostering empathy. We have curated a list of educational resources below: 💡 Learn more about the history of Juneteenth: https://lnkd.in/g4EX_uUD 📚 Looking for more resources? Check these out: 🎧 NPR's Code Switch Podcast: https://lnkd.in/gGAHriW 🎞️ Films: • American Promise: https://lnkd.in/dzkKnUEu • Faith & Freedom: https://lnkd.in/ewq-AeAG • Juneteenth Explained: https://lnkd.in/dwshC-d • Summer of Soul: https://lnkd.in/eMnyf8Q9 We also encourage you to search for local Juneteenth events in your area. Let’s continue to celebrate, learn, and grow together. #Juneteenth #CelebrateJuneteenth #DiversityAndInclusion #BeTheChange #EqualityForAll