💡 ICYMI: How can businesses protect new growth and new relevance using #generativeAI? Our Global Chief Strategy Officer, Accenture Song, Baiju Shah shared valuable insights at #CannesLions2024.
From finding differentiation through creativity, to managing the inherent risks of the new technology—our Baiju Shah shares his insights on discussions about #generativeAI at #CannesLions2024.
Responsible creation with guardrails is important especially once we stop cross checking & verifying
Fairness isn't just an ideal—it's a necessity. Champion fairness in AI by ensuring equitable outcomes and opportunities for all stakeholders, creating a world where technology serves everyone equally. https://accntu.re/3W7zAQc [Video Description: Video with an ominous black background, “AI” animates onto screen in bold purple letters. Copy fills in below in white letters, “can be risky without.” “FAIRNESS” animates in capital, bold letters, with the AI in the word fairness highlighted in purple letters, and the other letters populate in white, highlighting the AI in FAIRNESS. Text animates in “Find out how to scale AI responsibly — with confidence and FAIRNESS.” Text animates out and is replaced with a purple Accenture logo.]
🎉 We’re celebrating the very best of Accenture at the V360 Awards! This year’s winners are not just imagining the future—they’re creating it. Learn more about the winning projects: https://lnkd.in/eEQXahFA
Last week I had the privilege of celebrating the winners of this year’s V360 Awards, which recognize our people’s best work and most innovative partnerships across Accenture. These awards are our company’s highest honors, showcasing incredible advancements that deliver 360º value for our clients, partners and communities. We celebrated over 1,300 submissions, including more than 775 collaborations with our clients, and chose just a handful to recognize. This year’s winning projects centered on using data and AI in exciting new ways and each illustrates just how far imagination and creativity can push boundaries and help propel growth. Congratulations to all the winners—I was wowed by your ingenuity! We all are excited to see what you will create next as we continue to reinvent with our clients. https://lnkd.in/e5EJj6wZ
What’s one of the most important factors to advance your career? Ulf Henning, our CMO of EMEA, shares his advice. Let us know in the comments below if this resonates with you. 💜 [Video Description: CMO EMEA Ulf Henning is on screen, close up. He shares career advice looking at the camera.]
33% of those surveyed say it’s often difficult to reach customer service agents—and that’s a dealbreaker. Brands need new strategies to define and develop their relationships with their customers. Find out how in our #AccentureLifeTrends report: https://accntu.re/3VZCO8a [Video Description: Against a white background, text appears. It asks: How much money could businesses who ignore customer feedback stand to lose? A purple wave swells from the bottom of the screen to fill the entire space, covering the text. The wave recedes, leaving a blank white space again. Stylized text, entering via a wave effect, explains: $887 billion. The previous text disappears and supplementary text explains: Learn about rebuilding customer loyalty in our full report. The Accenture “greater than” logo closes out the animation.]
Did you know, that #Deepfake technology can now swap faces in real-time during video calls, blurring the lines between reality and fiction?
This content isn’t available here
Access this content and more in the LinkedIn app
We believe in empowering people to be their best. That’s why we strive to create a culture where everyone can be fully themselves. Learn more: https://accntu.re/4bh1M7I #PrideAtAccenture #PrideMeansMore [Video Description: A person stands in front of a building. While he speaks, the flag of the Philippines appears with text that reads: He/Him Pride makes me feel strong. This continues on highlighting numerous Accenture people around the globe sharing what pride means to them in their native languages. A border containing the rainbow colors of the Pride flag appears with text on a white background. Text reads: How does Pride make you feel? Let us know. The Accenture “Greater Than” logo sits at the bottom of the screen.]
We’re pleased to share that our Chief Marketing and Communications Officer, Jill Kramer, has been recognized on two incredible lists this week, as both a Forbes Most Influential CMO and as one of Business Insider's Most Innovative CMOs of 2024. Jill's leadership is defined by a continuous pursuit of reinvention, influencing both her approach to client engagements and her guidance of our marketing organization. Congratulations, Jill! https://accntu.re/3Vv73md https://accntu.re/3z8EKSZ [Image Description: The image features a headshot of Jill Kramer, Chief Marketing and Communications Officer at Accenture. Jill is portrayed against a neutral background, with the Accenture logo prominently displayed in the bottom left corner. In the lower right corner is Jill’s name and title presented within a purple box. On the far-right side of the image, there are two distinct text boxes with a white outline against a black background. The first box reads “Business Insider Most Innovative CMOs of 2024” while the box below it states, “Forbes Most Influential CMOs of 2024.”]
Accenture is helping position clients for success in an AI-driven future. Our chair and CEO, Julie Sweet, shared her thoughts on this and more with CNBC. Watch the interview: https://lnkd.in/gSZJYjFt #GenAI #WomenInTech #AI [Image Description: The image features a photo of Julie Sweet, Chair and CEO of Accenture. Julie is wearing a white collared shirt and light blue jacket. She is portrayed against a light pink background, with a white lower third that includes Julie’s name and title. Underneath the lower third on the right side is the CNBC logo. On the far right of the image is a quote from Julie: “Gen AI is the catalyst for our clients to build their digital core and then reinvent. The way you get value is … doing something entirely different.” The image of Julie and her quote is overlayed on top of a black background with a white Accenture logo in the lower left.]
Get a front-row seat to the future of creativity and technology at #CannesLions2024. Here's what we're celebrating this week. ⬇️ 🔗 Explore more: https://accntu.re/3z4SMFl [Video Description: Opens with the logo of Accenture Song and headline: "This year at Cannes we're celebrating" followed by a showcase reel of work. The video closes with a banner that reads: Cannes Lions International Festival of Creativity 2024.]
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
6dAccenture, Baiju Shah Sir's insights at Cannes Lions 2024 highlight a crucial path forward for businesses embracing #generativeai. His emphasis on creativity as a differentiator resonates deeply, showing how companies can harness new technologies to drive growth while managing risks effectively. His perspective underscores the transformative potential of AI in maintaining relevance in today's dynamic market. As businesses navigate this evolving landscape, Shah's words serve as both a guide and a source of motivation, encouraging innovation that not only adapts but thrives in an increasingly digital era. This discussion isn't just about technology; it's about shaping a future where creativity and strategic foresight converge for sustainable success.