Academy Sports + Outdoors’ Post

🚀 Hamleys of London: Best-Kept Secret to a Global Toy Empire !! #100DaysOfPM -Day_32 The world's oldest toy store, founded in 1760 by William Hamley in London continues to capture the hearts (and wallets) of high-end shoppers, raking in a whopping Rs.160 Crore revenue? Let's unveil the secrets behind its triumph in the $26 billion toy market! 🏰 Growth and Grandeur: Moving to its iconic Regent Street location in 1881, #Hamleys' grand seven-floor building boasts over 50,000 toys, creating a landmark destination for both children and adults. 🔄 Adapting to Modern Tides While preserving its core values, #Hamleys has adapted to modern times. Offering a broader range of educational toys and embracing e-commerce, it strikes a balance between tradition and innovation. 🎯 Targeting Diverse Audiences Primary Audience - Children (0-12): Core consumers, engaged through age-appropriate toys and activities. - Parents: Influenced by quality, education, safety, and brand reputation, positioning Hamleys as a premium choice. Secondary Audience - Grandparents and Gift-Givers: Attracted to exclusive products and the brand's nostalgic touch. - Adults Seeking Nostalgia: Visit for sentimental value, reliving childhood memories. - Tourists: Drawn by the unique experience and iconic status, seeking memorable souvenirs. 🎯 Understanding Audience Dynamics #Hamleys recognizes the blurred lines between these audiences, tailoring its offerings to diverse motivations: Socioeconomic Demographics: Targets middle- to upper-class families with disposable income. Psychographics: Values quality, education, and unique experiences for children; appreciates nostalgia. Behavioral Factors: Attracts customers seeking interactive and immersive shopping experiences for special occasions. In conclusion, Hamleys of London's success is a testament to the power of understanding your customers, adapting to change, and always keeping the magic alive. 🚀🧸 #HamleysSuccess #ToyMarketLeader #RetailMagic #100DaysOfPM #productmanagement

While traditional marketing often hinges on discounts and giveaways, N2O’s latest campaign with Barbie focuses on the concept of play. 🌟 The campaign introduces Barbie's new line of POP Reveal toys with an immersive retail experience called the ‘play roundabout’. Divided into four interactive zones, this experience begins with each child receiving a 'Passport to Play'. 🗺️ As they journey through the play roundabout, children collect stamps in their passports, turning their shopping experience into an interactive and memorable exploration. The various stations, filled with elements like slime and ice cubes, are intricately designed to bring the toys to life and enhance the physical interaction with the products. Eirian Allen, Head of Customer Marketing at Mattel, Inc. said: “This retail experience is all about encouraging customers to get really hands-on with the Barbie POP Reveal products, being immersed in the unique elements and unboxing surprises. We’re sure kids and parents will enjoy the experience in the run-up to Christmas, and N2O has done a fantastic job in creating this activation.” The campaign ends with a unique photo opportunity using a retro Polaroid camera, allowing for a personalised addition to the 'Passport to Play'. This extends the experience beyond the retail space, emphasising the role of play in creating lasting brand connections. 📸❤️ #barbiePOPreveal #retailI #play #brandconnection #barbie #promotion

🎉ANNOUNCING: Zippin Walk-Up Outdoors is now available! 🎉Zippin helps you get new life out of existing outdoor tents, pop-ups, and other structures by converting them to checkout-free shopping experiences. Learn more in our blog. #retailtech #sportstech #futureofretail

Already, this article calls out some important trends mentioned in this year's #FiveThings (find in my profile under articles). First, that popups are doing a fantastic job at generating attention (buzz) and allow for immersive brand experiences in a way that traditional stores (even with modifications) can't always do. It also calls out how #DTC has a different role for everyone beyond just a sales channel. We have long seen digital-to-store influence but now we are starting to see store-to-digital, which is very exciting. #retail #dtc #popupstore #popups #commerce

🐰🌷 Happy Easter! 🌷🐰 As we celebrate this season of renewal and growth, I have just added some "egg-citing" Easter specials to my E-Com online shop! Easter shopping is now open, and there are fantastic spring deals which I have created. 👉 One of the aspects I love most about e-commerce and owning my online store is the ability to be creative and implement new ideas as I see fit. Whenever a new idea pops into my mind, I can immediately put it into action. As Nike always puts it: JUST DO IT. 🐣 Just like the colorful eggs hidden during Easter egg hunts, there are endless possibilities waiting to be found in our digital landscape. Let's embrace this time of new beginnings and fresh ideas to elevate our businesses to new heights. 📈 May your marketing strategies bloom like spring flowers and your e-commerce ventures soar like the Easter bunny! 🐰 Wishing you all a joyful and prosperous Easter filled with creativity, innovation, and success. Let's hop into this season with enthusiasm and determination.🌟🥚🐣 #HappyEaster #EcommerceSuccess #MarketingMagic #SpringIntoSuccess #EasterShoppingOpen

🛒 Cart Abandonment. A pain for the whole retail universe.🛍 Search no more. We do have a solution.🚀 With proof that it is working! 🤩 Check out the great use case coming from Decathlon with #StorylyStories! 👇 Decathlon , cracked the code to reduce cart abandonment in their sports retail app with personalized Storyly Stories. 📚📲 Customers now receive engaging reminders about their incomplete carts, ensuring a seamless shopping experience as they pick up right where they left off. 🎯🛍️ Staying connected with your favorite products, exclusive offers and promotions has never been this easy! 🏃🎁 Join us on this exciting journey of transforming user engagement and making shopping a seamless experience for our valued customers! 🤝  https://bit.ly/3KrdPV9 #UserEngagement #CartAbandonment #StorylyStories

When we devised the plan to create a Charitybuzz "Store," we knew it would require constant evolution to be successful long-term. But we had to start somewhere. In 2020 (of all years), we decided we were up for the challenge and started testing how this new type of #shopping could work for us after focusing primarily on online auctions and sweepstakes for the previous decade. I'll admit we were trying to prove the buy-now #store concept in inhospitable circumstances... Our entire system was built specifically for auctions. Despite the uphill battle, our little Buy Now Shop exceeded its goal right out of the gate. It gained traction faster than we expected, giving shoppers things like VIP access to the Super Bowl, Back to the Future hoverboards, in-studio music-producing opportunities, rare Pappy Van Winkle bourbon, and more. The early success opened the door to making the big move, which is why I bring this up today. We've relaunched The Shop! 📣 This time, our Buy Now storefront is built on a modern stack, making it a completely new-and-improved, frictionless experience for customers (and making a lot more sense behind the scenes). The years of testing, learning, and relentlessly building toward this moment were essential to get us to this position. That's why I needed to share this backstory rather than just the beautiful new storefront with a bold headline. This launch is an essential step in the growth of @Charitybuzz and our quest to continue leveraging commerce's power for good.  Shop.Charitybuzz.com

Pop-Up Shops ++ great initiative/ tactic, also important for cities to accommodate city-owned spaces or vacant parking lots as activation pop-up spaces for showcase events to take place, add food trucks and live music and is a hit >> "Pop-up retail, also known as pop-up store or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event. -- as the largest players in the game leave downtowns, cities are looking for ways to invite small companies in. In some urban centers, that means supporting “pop-up” businesses." Continue reading this interesting article https://lnkd.in/efKjPA3j

🧸📈 Latin America's toys and games industry is booming! With its market valued at $5 billion in 2021 and projected to skyrocket to $11 billion by 2027, Latin America offers substantial growth opportunities for the toy industry. Mexico 🇲🇽 and Brazil 🇧🇷 stand out as key markets, boasting large youth populations hungry for the latest toys and games. 🧒📱Social media platforms like TikTok, Instagram, and YouTube play a pivotal role in shaping children's preferences, driving demand for international brands and cutting-edge releases from the United States. Curious to learn more? Check out our latest article! https://lnkd.in/dA5New-F #ecommerce #sales #expansion #toys

With Gen Z and Millennials making up nearly half of the full-time workforce in the U.S., ‘competitive socializing’ trend that combines dining with competitive games and fun experiences continues to gain traction. According to Cushman & Wakefield, experiential retail, such as Top Golf, has grown 386% since the beginning of 2021. Given that more than 75% of millennials choose experiences over things, we anticipate a continued demand for standalone options as well as curated retailment destinations, especially in high-growth areas such as West Houston. https://lnkd.in/gukPFRrx