Abigail Beeby’s Post

Many marketers are (rightfully) complimenting Barbie and its marketing, so I thought I’d join the chorus - albeit a little late. Having tuned in to the months-long commentary, however, I realised many voices were singing the same song. So, I wanted to contribute a different tone. While it’s apparent that the launch of Barbie was a marketing success, I feel it’s worthwhile addressing how Barbie benefited from fortunate timing and use that as a lesson and reminder for us in marketing that we’re at the mercy of the time we’re operating in. We need to pay careful attention to it to be successful/effective. And we can’t flatter ourselves too much when we seize our moment because we’re not the only instrument in the marketing orchestra. Timing is our backbeat. Thanks to those who’ve clicked and read already. I’ve really appreciated the support so far.

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative

Everyone is blown away by Barbie's marketing because that is how marketing should be done. Most companies do not invest in this level and layer of marketing because they don't understand how much marketing helps revenue. The world is still plugged into old metrics that can't truly value how much a pink Barbie Air Bnb contributes to movie sales or how Nicki Minaj's pink carpet appearance contributes to sales, or how just being creative and having a pink version of a red carpet helps. You can tell the marketing team had the ability to operate freely, which is great to see. We do need new metrics to understand all of this, though, because most companies and films do not to go this length. The marketing for the film, new trailers, etc. all will help ensure that this movie is profitable, even if they don't understand how many tickets Nicki Minaj helped sell. It's partly the reason why so many very good movies fail -- they can't attract their target audience and spread beyond it. You get a couple trailers, some interviews, and they call it a day. Hopefully this helps take immersive marketing to the next level for marketers everywhere. #marketing #help #film #creative