Aaron Orendorff’s Post

[3 PROVEN STRATEGY TO INCREASE YOUR REMARKETING ROAS] After the iOS 14.5 update, we had to come up with new strategies for remarketing as the ones we were using before were not working anymore. Here are the 3 ones we had the most success with depending on the ad account, country, product, and ecommerce. For new accounts, we usually test them one at a time, and we have found that 80% of the time, one of them will work. Without further ado...here are the 3 proven strategies to test right now in your remarketing: 1) BARRIER TO PURCHASE To start we write down all the questions someone might have before buying our product. Here is the list we made for a client that sells premium frozen pizza: ✔️ where is the pizza made?  ✔️ what ingredients are you using? ✔️ how do I prepare it? ✔️ why so expensive? ✔️ how long does it take to arrive? ✔️ will it arrive frozen?  ✔️ how do you ship it? ✔️ who's making it? ✔️ if Gluten Free, how do I know there was no contamination? At this point, we know what's going on inside the customer's head, and we can prepare specific copy and creatives to break down those barriers. If the budget is limited, we select 3 barriers and start with those. We prepare 2 copy and 2 creatives (usually 1 photo and 1 video) for each barrier. With the copy and creatives ready, we create an ABO Campaign. Inside we put as many adset as the barriers we chose. In this case, 3 adset with the same budget. In each adset goes the ads combination for each barrier we selected. We should have 4 specific ads for each question/barrier. It should look like this: CAMPAIGN REMARKETING: .Adset Barrier 1 -Ad Copy 1 / Creative 1 for Barrier 1 -Ad Copy 1 / Creative 2 for Barrier 1 -Ad Copy 2 / Creative 1 for Barrier 1 -Ad Copy 2 / Creative 2 for Barrier 1 .Adset Barrier 2 -Ad Copy 1 / Creative 1 for Barrier 2 -Ad Copy 1 / Creative 2 for Barrier 2 -Ad Copy 2 / Creative 1 for Barrier 2 -Ad Copy 2 / Creative 2 for Barrier 2 .Adset Barrier 3 -Ad Copy 1 / Creative 1 for Barrier 3 -Ad Copy 1 / Creative 2 for Barrier 3 -Ad Copy 2 / Creative 1 for Barrier 3 -Ad Copy 2 / Creative 2 for Barrier 3 The adset's targeting is broad and includes: 👥 FB & IG engagers 👥 VV 25% 👥 Newsletter subscribers 👥 All website visitors 👥 Excluding: Purchaser You can play with the dates. We usually do 30 days. We let the ads run until we hit our KPI and then decide to either "kill it" or mark it as a "winner." The next step is to take all the "winner" ads from the different barriers and create one main adset that will run as the primary Remarketing campaign. For example: .Adset WINNER Ads -Ad Copy 2 / Creative 1 for Barrier 1 #WINNER -Ad Copy 1 / Creative 2 for Barrier 2 #WINNER -Ad Copy 2 / Creative 1 for Barrier 2 #WINNER -Ad Copy 2 / Creative 2 for Barrier 3 #WINNER KEEP READING IN THE COMMENTS BELOW!

I've helped eCom Brands generate £35M+ through Meta Ads. And there are a few elements that only successful campaigns have. Here are 8 must-have elements of a successful meta ad campaign: --- 1. Market research You’ve probably heard this 100 times before. That’s because it’s the most important part of a campaign. Before going to the battle, you need to be prepared. And understanding your market will give you the biggest advantage compared to your competition. --- 2. Set clear KPIs This is crucial. Don’t start without knowing where you’re heading to. Set clear, measurable objectives for your campaign. Know what you’re optimizing for. Define specific targets. Clear goals lead to successful campaigns. --- 3. Compelling copy 80% of your campaign’s success depends on this. Show me your copy and I’ll know how it’ll perform. Remember the principles: • Keep it concise • Highlight the outcomes. • Use persuasive language Effective copy connects and converts. --- 4. Visuals People are attracted to beautiful things. If you want to capture attention, strong visuals will be your most effective weapon. • Choose relevant images • Experiment with formats • Make sure it’s high quality Don’t neglect this. --- 5. It’s all about testing Even though I have 5 years of experience on Meta ads… My hypotheses aren’t always right. What you like is not what your customers like. So don’t make decisions based on gut feelings or preferences. You can only figure out the truth after you’ve tested them. --- 6. Retargeting It’s the highest ROI part of as you’re reaching interested prospects. And warm traffic is way easier to convert. Leverage retargeting to keep your brand in the minds of potential customers. You’re leaving big money on the table if you don’t implement it. --- 7. Listen to the data I can’t stress this enough. Running ads is about the numbers. Many people let their emotions come in and mess up the whole campaign. Huge mistake. Never make decisions if you don’t have facts and data to back it up. --- 8. Adaptation I couldn’t remember how many times businesses got ruined because of an algorithm update. The marketing world is constantly changing. If you want to survive, you need to continuously learn and adapt. That’s how our agency gets ahead in this game. --- TLDR: 8 must-have elements of a successful meta ad campaign: 1. Market research 2. Set clear KPIs 3. Compelling copy 4. Visuals 5. It’s all about testing 6. Retargeting 7. Listen to the data 8. Adaptation

Here are key points to consider for effective in-app ad marketing: User Relevance: #buisness #businessmarketing #marketing #marketingstrategies Target the right audience based on demographics, interests, and behavior within the app. Use data analytics to understand user behavior and preferences for personalized targeting. Ad Format: Choose an ad format that suits the app's layout and user experience. Consider native ads that seamlessly blend with the app's design, ensuring a non-intrusive experience. Creativity and Design: Create visually appealing and engaging ads to capture users' attention. Use high-quality images, concise copy, and clear calls-to-action for better conversion rates. Frequency and Timing: Avoid overwhelming users with excessive ads. Find a balance to maintain a positive user experience. Consider the timing of ads to coincide with natural breaks in the app, such as between levels in a game. Incentives and Rewards: Offer users incentives or rewards for engaging with ads, such as discounts, coupons, or in-app currency. Gamify the ad experience to make it more enjoyable for users. Interactive Elements: Incorporate interactive elements like quizzes, polls, or playable ads to increase user engagement. Interactive ads often leave a lasting impression and can lead to higher conversion rates. Tracking and Analytics: Implement tracking mechanisms to monitor the performance of your in-app ads. Analyze metrics such as click-through rates, impressions, and conversion rates to optimize your advertising strategy. Ad Placement: Test and optimize the placement of ads within the app. Consider placing ads strategically where users are most likely to notice and interact with them. Cross-Promotion: Explore partnerships with other apps for cross-promotion. This can help expand your reach and target users with similar interests. Ad Optimization: Continuously optimize your ads based on performance data. A/B testing can be valuable for experimenting with different creatives, copy, and targeting strategies to identify what works best. Compliance and Privacy: Ensure that your in-app advertising complies with privacy regulations. Clearly communicate data usage and obtain user consent for targeted advertising. Loading Speed: Optimize ad loading times to prevent negative impacts on the app's performance and user experience. Feedback and User Input: Encourage user feedback on ads to gather insights and improve future campaigns. Actively listen to user complaints or concerns about ads and address issues promptly. Testing and Iteration: Regularly test new ad creatives, strategies, and formats to stay ahead of user preferences and market trends. Be willing to iterate and evolve your in-app advertising approach based on user feedback and performance data.

Leveraging User-Generated Content \(UGC\) to Boost Social Proof and Trust Empower your customers to become your brand ambassadors and build trust with authentic content. As a Shopify merchant, you're always looking for ways to improve your online store and increase sales. One powerful tactic that often gets overlooked is leveraging user-generated content \(UGC\). UGC is any content created by your customers, such as product reviews, photos, videos, and social media posts. It's a valuable tool for building social proof and trust, as it shows potential customers that real people love your products and have positive experiences with your brand. Here are some key benefits of using UGC: - **Increases social proof:** When potential customers see other people using and enjoying your products, it makes them more likely to trust your brand and make a purchase. - **Builds trust and authenticity:** UGC is more authentic than traditional marketing content, as it comes from real customers who have no vested interest in promoting your products. - **Boosts engagement:** UGC can encourage customers to interact with your brand, share their experiences, and build a community around your products. - **Improves SEO:** UGC can help improve your website's search engine ranking, as Google and other search engines favor websites with fresh, relevant content. Here are some ways you can start leveraging UGC in your Shopify store: - **Encourage customers to leave reviews:** Make it easy for customers to leave reviews on your product pages and social media channels. - **Run contests and giveaways:** Offer incentives for customers to create and share UGC, such as discounts, free products, or the chance to be featured on your website. - **Use social listening tools:** Monitor social media for mentions of your brand and products, and share positive UGC with your followers. - **Create a dedicated UGC gallery:** Showcase the best UGC on your website or social media channels. - **Partner with influencers:** Collaborate with influencers in your niche to create and share UGC. By leveraging UGC, you can tap into the power of your customers' voices to build social proof, trust, and engagement. This can ultimately lead to increased sales and a more loyal customer base. What do you think about this article? Do you have any other tips for leveraging UGC to boost social proof and trust? #Shopify #UGC #SocialProof #Marketing #Subscribe #Follow

3 Key benefits of using the “TikTok Shop Tab” for brands TikTok has exploded as a platform for short-form video content, captivating millions of users worldwide. But for brands, it's more than just entertainment - it's a powerful sales channel. The TikTok Shop Tab unlocks a treasure trove of potential customers actively seeking new products and experiences. Let's delve into the top 3 ways the Shop Tab empowers brands to reach new audiences, drive sales, and build lasting connections. 1 - Explore and Discovering Products on TikTok’s Shop Tab The TikTok Shop Tab is a dedicated space within the app where users can discover new products and brands. Through the search bar, users can find specific items or explore related products based on their searches. For example user typing in "vacuum cleaner." Instantly, they'll see suggestions and options from shops utilizing the Shop Tab. This allows for effortless browsing of a wide selection of products readily available. Remember, Your product Titles, descriptions imagery and details play a huge role in the Shop Tab's success and user engagement. 2 - Promotions and Campaigns. Within the Shop Tab, the first things users see are promotional activities offered by sellers and TikTok Shop throughout the year. Participating in a TikTok Shop campaign presents a valuable opportunity to boost your visibility on the Shop Tab, while also collaborating with some of the platform's top-selling creators. 3 - Personalized Shopping Recommendations Similar to the personalization of the “For You Page” the Shop Tab is individually customized for every platform user, catering to their specific shopping preferences. The recommended For You section within the Shop Tab significantly fuels organic sales for businesses. This is where your products gain visibility among users who share a genuine interest in your video and live stream content. You can leverage these features and boost your sales on TikTok shop also build a loyal community. - We'd love to hear your thoughts! How can the TikTok Shop Tab benefit your brand? Share your ideas in the comments below. Brand Owners, If you want to leverage the TikTok Shop and boost your sales? Drop a comment or send us a message! Let's connect - Sanjoy Singh

1. Introduction: In the dynamic landscape of e-commerce, The Grooming Lab Co continues its digital marketing triumph with a strategic focus on TikTok. Today's case study highlights the latest success story. This case study showcases the digital marketing expert's success at Litblow, generating three valuable sales for The Grooming Lab Co, further cementing the brand's presence and profitability. 🚀💼 2. Campaign Overview: With an innovative approach, the campaign on TikTok aimed to captivate the target audience and drive sales for The Grooming Lab Co's premium grooming products. The budget allocated was $83.87. 💡💰 3. Strategic Approach: - TikTok Platform Utilization: Recognizing TikTok's popularity and engagement levels, the campaign was strategically directed exclusively on this platform.    - Product Emphasis: Emphasized showcasing the premium grooming products, with a spotlight on the flagship maintenance kit priced at $110. 📱✨ 4. Ad Creatives and Messaging: - Visual Appeal:Visually captivating ad creatives highlighted the sophistication and quality of The Grooming Lab Co's products.    - Compelling Messaging: Messaging focused on the unique selling points and benefits of the grooming kit to resonate with the target audience. 🎨🔍 5. Execution and Results: - Budget Allocation: Efficiently allocated the $83.87 budget to maximize reach and engagement on TikTok.    - Sales Breakdown: Sold one premium grooming kit at $110 and additional products contributing to a total sales value of $193.87. 💵💼 1. Return on Investment (ROI): - Budget Efficiency:The campaign resulted in total sales of $193.87, exceeding the initial ad spend.    - ROI Calculation:The return on investment stands at approximately 131%, showcasing the cost-effectiveness and profitability of the TikTok campaign. 📈💰 2. Continuous Optimization: Continued real-time monitoring of campaign performance and data analytics to make informed adjustments for ongoing optimization. 📊🔄 3. Future Strategies: Plans to explore further opportunities on TikTok, including experimenting with different ad formats, refining audience targeting, and expanding the product showcase. 🚀🔍 4. Conclusion: Today's case study of The Grooming Lab Co's TikTok campaign exemplifies the ongoing success of the digital marketing strategy. Generating three sales, including a premium grooming kit, with an ad spend of $83.87 underscores the brand's appeal and strategic use of TikTok. As Litblow and The Grooming Lab Co continue to evolve, this case study demonstrates the efficacy of targeted, platform-specific campaigns in driving tangible results. 🌟🛍️ #TikTokMarketing #DigitalMarketingSuccess #EcommerceStrategy #GroomingProducts #SocialMediaROI #LinkedInMarketing #LinkedInStrategy #LinkedInSuccess #B2BMarketing #CareerDevelopment #LinkedInTips #PersonalBrand #JobSearch #BusinessNetworking #LinkedInForBusiness #LinkedInExpert #LinkedInContent #LinkedInConnections #LinkedInProfile

Game advertising: strategies for keyword selection and bids for Each Stage 🌱 Pre-order Period (KPI Target: Control CPT) - Keyword selection: we need to filter core keywords from various aspects, such as the product's own coverage keywords, keywords with similar audience profiles, and keywords from similar competitors. - Bidding adjustment: during this period we can only control CPT. The optimisation mainly involves making comprehensive decisions based on parameters such as bid price, popularity, CPT, CR, and SOV. 🌿 Early stage of the launch: utilise multiple channels to expand keywords and increase volume, with a focus on conversion costs such as downloads and registrations Analyse the output trends and costs, and perform secondary keyword expansion based on various rankings, such as fastest-rising keyword lists.  Appstare’s intelligent keyword expansion and Apple's search match are excellent supplementary methods, particularly beneficial for identifying suitable high-opportunity keywords. 🌳 Mid to late stages of going online: optimise ROI, combine all frontend and backend data for keyword analysis, filtering out high cost-performance core keywords. For keywords with a high ROI, there is no need to limit the CPT or CPI, allowing for higher bids to capture a higher SOV. The focus should be on quality of keywords. ⭐ 🌀 Some Tips for reducing costs and increasing efficiency: Multi-dimensional improvement of TTR from CPP. A/B test 1. Choose specific materials in different regions, such as using localised colours and images, to enhance overall TTR and CR. 2. Horizontal materials have stronger visual impact, making it easier for users to capture key information Based on test data, customised assets can increase TTR by 10-30% and CR by 5-15%. 🌀 Tight variants of the same keyword can have different CPT at the same bid, potentially reducing some costs. For search match, it is easier to get volume at the same bid compared to exact match. However, as it cannot control each keyword, use a large number of negative keywords while testing it. 🌀 In-app events are a free resource can be applied for independently. Relevant data shows that in-app events can achieve good traffic diversion effects, even comparable to the effects of brand keywords. 🌀 Audience Targeting 1. Fine-tuning operations on different dimensions of user groups can be tested based on gender, age, new or existing users, language preferences, etc. 2. Quality keywords and quality audiences, through event analysis, can provide higher bidding limits, allowing for more traffic acquisition. 3. Combine paid user profiles for targeted advertising. We are AppStare, an official Apple Ads partner in China. Our website: www.appstare.net Our LinkedIn page: https://lnkd.in/g_fPiW_a Requesting a demo (please open from desktop): https://lnkd.in/gYCC59Vn #NewGame #GameLaunch #AppleSearchAds #ASA #iOS #AppStare #AppStore #ASAStrategies

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝗱𝗲𝗿𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗱 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝗳𝗼𝗿 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗱𝘀 𝗳𝗼𝗿 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀 Carousel ads allow a business to showcase multiple products or features in a single ad, each with its own image, link, and CTA button. They are highly engaging and provide a dynamic way to display a variety of products, highlight different features of a single product. 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗱𝘀 These ads use automation to showcase the most fitting products to users who have interacted with business websites, mobile apps, or other online spaces. 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗔𝗱𝘀 Collection ads pair a primary video or image with several relevant product images, and when clicked, they open into a full-screen Instant Experience. They offer an immersive shopping experience directly within the Facebook app, increasing the likelihood of conversion by making it easy for users to browse and shop. 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 Video ads can range from short clips to longer, more detailed videos that showcase a business product, tell a brand story, or demonstrate product usage. Videos are highly engaging and can effectively capture attention, explain complex products, build a connection with audience. 𝗦𝗹𝗶𝗱𝗲𝘀𝗵𝗼𝘄 𝗔𝗱𝘀 Slideshow ads utilize a collection of static visuals to deliver a motion-like experience, frequently accompanied by a soundtrack and text captions. These ads offer a budget-friendly option compared to video ads. 𝗟𝗲𝗮𝗱 𝗔𝗱𝘀 Lead ads are designed to collect user information (like email addresses) directly within Facebook, without requiring them to leave the social media platform. They are effective for building your email list, which you can use for retargeting and email marketing campaigns to drive sales. 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗖𝗮𝗻𝘃𝗮𝘀) 𝗔𝗱𝘀 Instant Experience ads open into a full-screen, fast-loading landing page within Facebook, providing an immersive experience. They can be used to showcase a collection of products, provide a detailed look at a specific product. 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗔𝗱𝘀 Retargeting ads focus on users who have already visited your website or interacted with your brand but haven’t made a purchase. 𝗢𝗳𝗳𝗲𝗿 𝗔𝗱𝘀 Offer ads highlight special promotions, discounts, or limited-time deals that encourage users to make a purchase. 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘀 These ads target people who are similar to your existing customers based on data from your Facebook Pixel, email list, other sources. They help you reach a broader but relevant audience who are likely to be interested in your products. By utilizing these types of Facebook ads strategically, E-commerce businesses can effectively attract, engage, and convert potential customers, leading to increased sales & growth.

99% of e-commerce brands today want to prioritize video ads. But have image ads lost their effectiveness? Static image ads are: → Faster to create → Direct and clear → Variety in content We've reviewed over 100+ e-commerce brands. Including their Facebook ad accounts. Consistently, we notice a pattern with image ads. The copy is often weak. The concept is not stop scrolling. The hooks, offers, and variations aren't great. This results in high costs per click. How can you improve your copy, concepts, and offers? Dive deep into your customer's pain points. Then design an image that highlights that pain point. Add a few lines of copy to intensify the issue. Despite popular belief, image ads are far from obsolete. Some of our top-performing client ads are images. Some of my clients are seeing the power of constant iteration of static images and about 95% of their ad creatives are static images So if scaling your ad account feels like a constant battle and your team is always seeking new UGC content from influencers, pause. Give image ads a try. It might be the straightforward solution you've been searching for. If you found this valuable please repost! ♻️ 📌 P.S. If you want some inspiration Sign up for my FREE newsletter where I send you ad creative and anything ecommerce inspo weekly. No BS. Straight to the point: https://lnkd.in/ggTG86gJ

Bigger budgets might grab headlines, But when it comes to Google Ads, real growth comes from strategy. It's a classic David vs. Goliath scenario. 7-8 figure brands can compete and outmaneuver their 9-10 figure competitors as long as they make a few strategic moves. Here's how to make every dollar count and leave the Goliaths scratching their heads: ↳ Firstly, leverage the creative channel. The difference between a good campaign and a great one often boils down to the quality and variety of your creatives. While most brands settle for a few videos, The real game-changer is diversifying your creative vault. Imagine repurposing those 5 core videos into 25 unique iterations with minor tweaks, This could be different intros, animations, or even call-to-actions. These small changes can significantly impact performance and make it simpler to identify the golden needle in the haystack that improves your campaign's success. Again, I’m not advising you to reinvent the wheel. I’m suggesting coloring it differently (not literally) to catch the eye of your audience in new and exciting ways. ↳ Second, the magic of optimizing your funnel. I can not overstate how important this is. It transforms a linear path into a multi-layered journey that maximizes the AOV. So, while your competitors might focus on getting the sale, The real win is in what happens post-purchase. Implementing a system of upsells and down-sells after the initial purchase can lift your AOV from average to outstanding. This strategic depth in your funnel can make your ad spend infinitely more effective, allowing you to bid competitively and capture more market share. ↳ Finally, let's talk about targeting with laser precision. The giants in your industry might have the luxury to cast big nets, But your advantage lies in meticulousness. Daily campaign maintenance—trimming the fat, drilling in on high-performing demographics, pausing what doesn’t work. All of these can change your Google Ads into a lean converting machine. Imagine your campaigns as a well-tended garden, where daily care and attention keep it flourishing, rather than a wild forest left to its own devices. This trifecta of creativity, funnel optimization, and precise targeting forms the backbone of a David strategy in a world of Goliaths. It proves that even brands with smaller budgets can punch well above their weight with the right approach. The key is not to fight the same battle with less. It's to change the game entirely. So, as you strategize your next move, remember that brains often outshine budgets. Let them have their deep pockets, You've got something far more powerful – an advanced strategy.