Great article by Jon Miller on the importance to resist short-term activity instead of long-term effectiveness. This quote below is great. "When we bombard buyers with unwanted emails, gate content that should be freely available, and sic SDRs on anyone who dares to download an eBook, we're not building relationships — we're burning them. It's not the gating itself that's the problem, it's the terrible experience buyers have after they fill out that form. Think about it: how eager are you to buy from a company that's been calling and emailing you repeatedly just because you registered for a webinar? How likely are you to continue engaging with their content or recommending them to your peers? Short-term, these tactics might boost meetings, but long-term, they erode trust, damage our reputations, and make it harder to engage buyers in meaningful ways." https://lnkd.in/g7dDUQCY
Aaron Branson’s Post
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Marketing strategist & copywriter for visionary B2B & B2C brands | Maximizing sales, profits, & impact for do-gooder entrepreneurs | Ethical, psychology-driven digital marketing to change the 🌎 | Email, web copy, & more
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MarTech entrepreneur, cofounder at Marketo and Engagio, board member, keynote speaker
1moThanks for sharing!!