From the course: Understanding Social Media Algorithms for Creators

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From the course: Understanding Social Media Algorithms for Creators

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- Quality content seems to be somewhat of a buzzword on social media. But what do the algorithms on social media class as quality content? Well, the algorithm is focused on how much time someone spends consuming a piece of content, and also what they do as a direct result after they consume that piece of content. For example, you might tweet something out on Twitter and that tweet gets a lot of comments for some reason. If someone stumbles across that tweet and then spends a large amount of time consuming all of the comments, then that is an indicator to Twitter that that particular tweet is keeping people on the platform. As a result, Twitter is a lot more likely to suggest that tweet to more people, and that tweet is likely to get a lot more engagement and a lot more views. Similarly, on TikTok, you might post a video and maybe people seeing this video are not even necessarily following you, but if people are…

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