SEO: Keyword Strategy
With Matt Bailey
Liked by 1,831 users
Duration: 1h 37m
Skill level: Beginner
Released: 9/23/2022
Course details
Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.
After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.
After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Segun Adebanjo
Segun Adebanjo
Digital Marketing Specialist | Social Marketing Fulfillment
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Ann Rey Bajar
Ann Rey Bajar
Senior Marketing Manager | Branding and PR
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Ajit Singh
Ajit Singh
PGP 2023-25 @MICA, Ahmedabad II Ex-Manager @Coal India Limited II
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone