From the course: Selling into Industries: Manufacturing
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What not to do when selling into manufacturing
From the course: Selling into Industries: Manufacturing
What not to do when selling into manufacturing
- When it comes to selling into manufacturing, sometimes it can be more important to understand what not to do. Manufacturing sales is one business where you cannot fake success. Your numbers, your goals, and your bottom line results will always reveal the sales professionals that understand what it takes to sell and what not to do if they wanna close the deal. Here are six strategies to have at the top of your not to do list. Focusing on the market versus the customer. Understanding your best and most profitable markets is just the first step in selling more manufacturing jobs. To sell more, you have to stop focusing so much on the market and focus more on the individual customer. Within every market, every target that you choose to sell, are customers that will be great to do business with and customers that won't be so great to do business with. You need to invest the time to learn the difference. It is a sales mistake to just focus on a market and call on any and all customers in…
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