From the course: Product Management: Launching Your Product
Join today to access over 23,200 courses taught by industry experts.
How to target the right audience
From the course: Product Management: Launching Your Product
How to target the right audience
- Product launch strategies start with a game of hide and seek. Where are your potential customers hiding and what tools will you use to find them? But before you proclaim, ready or not, here I come. Identify exactly who you're targeting because you won't have the time or resources to find everyone. Many companies segment their target market by customer demographics or product characteristics, by writing and fitting in a specific demographic or trait, the consumer simply has a job that needs to be done, and is seeking to hire or pay for the best product to do it. The jobs-to-be-done framework from innovation leader, Clayton Christensen, is a great way to hone in on your target market and their needs. Successful companies don't just understand customers, they understand the customers jobs to be done. Used by fast growing companies from Amazon to Airbnb, they understand what causes their customers to hire their products. Let's go back in time to 2001 and apply the jobs-to-be-done…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.