Market Research Foundations
With Sarah Weise
Liked by 3,450 users
Duration: 54m
Skill level: Beginner
Released: 10/9/2019
Course details
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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MARY KEVIN WAKABI BAGOOLE
MARY KEVIN WAKABI BAGOOLE
Dedicated and results-oriented Human Resource Manager with 10+ years of progressive experience in strategic HR planning, talent acquisition, employee…
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Ajanta Roy
Ajanta Roy
Qualitative Market Research Consultant / Consumer Insights Practitioner
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Edward Senanu
Edward Senanu
Area Planning Manager at The Church of Jesus Christ of Latter-day Saints
Contents
What’s included
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone