1. All topics
  2. Business
  3. Marketing
  4. Brand Management
Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization Preview

Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization

With Desiree Booker and Madecraft Liked by 825 users
Duration: 58m Skill level: General Released: 11/30/2022

Start my 1-month free trial Buy for my team

Course details

Employer branding is a new concept to many companies, but it's one that is critical to your success in attracting, recruiting, and retaining talent. In this course, expert inclusive employer branding consultant Desiree Booker shares her knowledge on how to engrain inclusion into the DNA of your employer identity and build a brand that attracts and retains the right talent to your organization. Desiree starts by breaking down the potential ROI of having a strong employer brand. She then walks you through the key factors that influence your employer brand and how to identify gaps that may be causing you to miss out on top talent. Finally, Desiree shares strategies to create your brand messaging to ensure that it resonates with your ideal candidates. This course equips you with the tools to craft, amplify, and refine an inclusive employer brand that makes your candidates and employees feel a strong sense of belonging.

This course was created by Madecraft. We are pleased to host this training in our library.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructors

Learner reviews

4.7 out of 5

281 ratings
  • 5 star
    Current value: 219 78%
  • 4 star
    Current value: 43 15%
  • 3 star
    Current value: 16 6%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 2 <1%
  • Edith Ponnath Edith Ponnath

    Edith Ponnath

    Sr. Director, Global Talent Acquisition | Program Development, People Management

    5/5 December 8, 2023
    Key data is shared to help organizations build the case for inclusive branding and how it should be a part of every single cultural decision for an organization. In addition, clear examples are shared to aid in navigating how to apply or what not to do.
    Helpful · Report
  • James N. Williams James N. Williams

    James N. Williams

    Senior Talent Acquisition Partner at ICF

    5/5 August 9, 2023
    Awesome!
    Helpful · Report
  • Mamta Kumar Mamta Kumar

    Mamta Kumar

    Talent Acquisition Partner at ICF | CBS , North America

    5/5 August 7, 2023
    Successful employer branding among the Talent , Providing positive experience during the process and make them understand the work culture.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play