From the course: Human Resources: Leadership and Strategic Impact

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Map strategic differentiation

Map strategic differentiation

From the course: Human Resources: Leadership and Strategic Impact

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Map strategic differentiation

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- Every company wants to know, what makes us special? You can use this simple question to wield a powerful strategic tool, the differentiator map. Let's see if we can be a little more precise. Start with this question, what is the unique winning position that you want to achieve? To answer that, you need to describe the dimensions that are pivotal to your strategic success. Then, map your target position on those dimensions. That kind of differentiator map is one key to creating an HR strategy that targets where your people are pivotal. How can you create a strategic differentiator map? Let's build one for a Disney theme park. Both Disney and Cedar Point would say, "we're unique". But precisely how and why are they different? Sometimes, it's as easy as just entering the theme park. Imagine you enter a Six Flags or a Cedar Point theme park. What do you see, hear, and feel? You see towering structures with coaster cars hurdling through space at frightening speed. You hear the terrified…

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