Promote your brand with a Product Page - LinkedIn Tutorial

- [Narrator] Let's talk about how to promote your brand with a product page. Product pages are new to LinkedIn, and they're used to generate leads and community information and build community discussion and reviews around business to business. Product pages are currently only available for business to business software pages. In order to create one, you have to be a LinkedIn page admin, and you'll need to gather a few things before you create one. You'll need the specific product name and category of that product. It needs a logo, a brief description, and finally, a call to action. Once it's up there, any LinkedIn member who verifies that they use your product can review it on this product page. You can also call to attention other companies that use your product, though you will need their permission before you can link it to this page, but let's take a look. I've currently switched over to a different demo page right now, I'm on our tech company, fictitious brand that we use, Red 30 Tech. Now don't worry if this page looks a little different than other pages that you've been using, or that we've been using. Various pages that are in different stages of creation and have different notifications from LinkedIn may look a little bit different, but they all do the same thing. For example, here on the top of the page, I have the tabs that you're familiar with. All pages, content, analytics and activity, but because Red 30 is a B2B software company, I have this new tab, products. I'll click on it, I can add a product. I can certainly have more than one. In this case, we already have a sample product here that hasn't been published yet, but these are all the pieces of information that you'll need to create that product. Anywhere you see a pencil icon, you can click on it and choose from different options. For example, you can select your product category. Here's the product logo, here is where I choose my call to action. And if I click the pencil, I have a few choices. I can either choose to drive traffic to a specific URL or I can collect leads, and if I do collect leads, I do need to give my very specific privacy policy URL. So for now, we'll leave it as driving traffic to a particular URL. I can decide what I want that particular button to be labeled, download now, get started, request demo. They're all call to actions. And with each one you can choose the URL. Here's where you can put all your information about your product, including a particular website that it goes to. You can put in product videos and screenshots. You can add hashtags, and finally, here's where you can put in any featured customers that also have a LinkedIn page that use your product, though again, you'll need to make sure that you have their permission before you associate it with this product page. When you're all done, you can submit it for review, and then once it's approved, you can publish it to your page, then other customers who can verify that they use your product can review it and discuss it. If you want to learn more about product pages, you can point your browser to business.linkedin.com /marketing-solutions/LinkedIn-pages/product-pages. Here you'll find documentation, an FAQ and a PDF that includes a getting started guide on creating pages.