Grow your followers - LinkedIn Tutorial

- [Narrator] Now that you have a company page set up, it's time to get some followers so that you can start building traction. Anyone who follows your page will see your posts, updates, and any other valuable and potentially shareable information. It's organic marketing and an easy way to reach both a local and a global audience. I have a page here and it has 22 followers currently. Here's a task for you, have a goal, set a target to get 150 followers. LinkedIn marketing experts have seen the opportunity for exponential growth after that magic number and having a goal gives you aim and direction and something to work towards. So you're always moving forward to grow your business. I don't want you to be overwhelmed by that number. I'm going to give you some simple action steps. Here's some ways to get started to reach that first 150 and beyond. The first action item is to invite existing connections to follow your page. on your page, on the right-hand side, you can see that you can invite your own connections to follow your page. When they follow your page, that follower count will increase and they'll see your updates on their page, they can reply to them, interact with them, and most importantly, share them to their connections. You can click invite to invite them directly, but you can also click invite more connections down at the bottom of this panel. I like this because I can decide who I want to invite. For example, if I'm a local business, I can only choose to invite currently all the people that's in the area, geographically associated with where that business is. If it's a global company, I might want to choose industries, I can fine tune it and really decide who I want to invite. So that's the first step. The second action item is to put a follow button on your website. This is going to help you gain geographically local followers also, as well as others, it's going to depend on what kind of website you have. For example, here I have my blog, down at the bottom of the screen it came with a widget. To include all of my social media links, including a link directly to my LinkedIn page, and they can follow us there. Now, if you don't have that, you can also add a follow button. I'm now going to direct you to the LinkedIn page's best practices site, and you can access this by pointing your browser to business.linkedin.com/marketing-solutions /LinkedIn-pages/bestpractices. You can scroll down and see best practices for completing your page. But right now, I'm interested in the grow your audience section. From here, you can click the follow button area. It's going to show you how to add a script directly to your page so that people can click on it and follow it. If I click add this button, here's some sample script. If you add this and substitute your own company ID right in here, you'll get your very own follow button. After the follow button, we want to make sure that you've associated at least three relevant hashtags with your page to expose your brand to a wider audience. Remember on your page, if I scroll down all the way to the bottom, there's a hashtags panel. You want at least three relevant hashtags. You can click the pencil to change them or update them at least once a month. After your hashtags, you want to make sure you have a link to your page everywhere. And that means places like your email signature file, any e-newsletters that you send out to your existing customers and clients, any brochures you have and even printed on your company letterhead, why not? The final step is to ask, ask your best customers who are already on LinkedIn to post about you and tag your page. After they do this, you can thank them on your page. It helps you, and it's wonderful, professional relationship good will. So these are some action items and ways to get that follow count up on your page to build your brand awareness.