From the course: Good Design Drives Business

Unlock this course with a free trial

Join today to access over 23,100 courses taught by industry experts.

Business goals should drive visual content

Business goals should drive visual content

From the course: Good Design Drives Business

Start my 1-month free trial Buy for my team

Business goals should drive visual content

“

(upbeat music) - I can't tell you how many times a client comes to me looking for content based on what's popular today. For instance, I often get clients saying, "I want virtual reality because that's the fad, "that's the in thing." Or "I want augmented reality because we know "that that's where the future is headed." Well yes, these are true facts. Virtual reality and augmented reality are great. If they don't serve your business goals, why invest in them? You should always let your business goals drive the visual content that you're producing. So let's give a few examples. If your business goals are to grow a social media following and engagement, then you have to focus on content that works really well for social media. An animated GIF or an animated video under 15 seconds, social media micronarratives, or maybe memes. These are perfect examples of social media content that will help you accomplish very key business goals. Maybe your business goals are to increase your sales on…

Contents