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Essential Skills for Social Media Managers Preview

Essential Skills for Social Media Managers

With Brian Honigman Liked by 657 users
Duration: 1h 6m Skill level: Beginner Released: 9/22/2022

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Course details

Social media is key to many marketing and publicity endeavors, but what skills do you need to manage your organization’s social media effectively? In this audio-only course, social media and marketing career expert Brian Honigman describes the essential skills for successful social media managers. Brian reviews how to develop a social media strategy, including planning with an editorial calendar and researching your industry. He covers content creation and dives into community management, with topics like responding to customer feedback and providing customer service on social media. Brian explains effective uses for paid social advertising and shows you how to collaborate with partners like internal stakeholders, creators, and other brands. He presents practical tips on analyzing social media goals and metrics, as well as using a mix of measurement tools. Plus, Brian examines how the social media manager's role is likely to develop, so you can stay ahead of the curve.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

679 ratings
  • 5 star
    Current value: 523 77%
  • 4 star
    Current value: 106 16%
  • 3 star
    Current value: 36 5%
  • 2 star
    Current value: 10 1%
  • 1 star
    Current value: 4 <1%
  • ANKA BARDELEBEN ANKA BARDELEBEN

    ANKA BARDELEBEN

    Photographer & Videomaker @ Anka Bardeleben | Digital Content Creator

    5/5 July 9, 2024
    Good to follow, compact and covers some of the most essential components
    Helpful · Report
  • Olia Tsopela-George Olia Tsopela-George

    Olia Tsopela-George

    Social Media Manager | Digital Marketing Specialist 💡 Helping brands build a strong online presence and engage with their audience through…

    2/5 June 22, 2024
    The lack of visual training in this course is really problematic, almost negates the point of the information provided, which isn't bad. It's almost impossible to teach someone about the rule of thirds in photography, for example, without providing a photo and showcase what you mean. Also, social media is all about visuals in general, so this course would have been much more helpful and engaging if it walked its own talk, especially since it's addressed to beginners. I'm not a beginner, so I was familiar with most of its content, but I can imagine that if this was all new to me, I would have been completely lost.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 6 quizzes
  • Learn on the go Access on tablet and phone

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