Design Powered by Data: Getting Started with UX Web Analytics Preview

Design Powered by Data: Getting Started with UX Web Analytics

With Lachezar Arabadzhiev Liked by 237 users
Duration: 32m Skill level: Beginner + Intermediate Released: 2/3/2022

Course details

These days, data seems to drive everything, from what we watch or how we eat, to how entire companies conduct business. While you probably wouldn’t immediately think of design work when you think of data, this course with Lachezar Arabadzhiev shows how you can supercharge your design by using data analysis. Often times, it’s easy to get caught up in your own creative vision and ideas and forget to listen to your actual users to see how they feel. Lachezar shows why collecting user feedback is imperative to effective design. He starts with a few foundational web analytics concepts like event tracking and customer journey mapping, then explains key techniques like how to segment your data for better and more comprehensive analysis, and explores A/B testing techniques that can work with any tool or any platform. Listening to your users is a key part of creating a great user experience, so join Lachezar as he shows you how to optimize that data in your designs.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.6 out of 5

186 ratings
  • 5 star
    Current value: 128 69%
  • 4 star
    Current value: 41 22%
  • 3 star
    Current value: 12 6%
  • 2 star
    Current value: 2 1%
  • 1 star
    Current value: 3 2%

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 2 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.