From the course: Data Strategy

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Data management across the organization

Data management across the organization

From the course: Data Strategy

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Data management across the organization

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- To bring data strategy to life requires data management. In its most basic form, data management is exactly what it sounds like, managing the vast amounts of data that you've collected to gain insights that will help you make better decisions. But there's more to it. Let me explain how it works and ultimately, how it ties back to your company's business strategy. The business strategy defines targeted outcomes. For example, every for-profit company has some version of grow revenue as a strategy to pursue. The metrics associated with it will be defined by how much and by when. A variety of tactics will determine the methods to use grow revenue. For instance, that additional revenue may come through selling more to existing companies, finding new customers, developing new products and services or acquiring another business to name just a few examples. The data application defines how you'll apply data to address…

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