From the course: Customer Service Foundations
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Identifying your customers
From the course: Customer Service Foundations
Identifying your customers
- Customer service professionals serve different groups of customers. So it's helpful to think about the various types of customers you serve and identify some of their basic needs. After this lesson, you'll be able to list the various groups of customers you serve and determine the typical needs of each group. You probably have a group or groups of people you already refer to as customers, clients, or guests. These are generally people who buy your organization's products or services. Now, some people don't serve external customers directly, but they provide service to other people who do. This might include coworkers, contractors, and even vendors who provide essential supplies and services. This is referred to as internal customer service. I was fortunate to learn early in my career about the importance of treating everyone like a customer. I once worked as an account manager for a large company. It often took several…
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