LinkedIn Learning Certificate of Completion

If you are trying to turn social media into a full-time job and business, you need to understand what a content marketing funnel is and how to use it effectively. In this course, digital marketing expert Sam Dey shows you how to employ a content marketing funnel to build a tribe of passionate followers. Sam explains how marketing funnels work, including what the top of the funnel looks like in social media. He goes over building your social media following and monetizing your audience. Sam shows you how to attract and manage sponsorships and leads, then highlights the benefits of an email newsletter and the importance of turning followers into customers. He covers building landing pages that work and optimizing your marketing results. Plus, Sam shares some useful tips about growing on social media and improving your overall marketing.