B2B Content Marketing Strategy: SEO Writing
With Heather Lloyd-Martin
Liked by 479 users
Duration: 36m
Skill level: Beginner + Intermediate
Released: 4/7/2023
Course details
Looking to boost your B2B marketing outcomes, but not sure where to start? Reaching more customers requires a well-crafted plan with SEO-driven content and targeted assets. In this course, expert SEO writer Heather Lloyd-Martin shares how you can leverage SEO writing to drive results for your B2B organization.
Learn how to map a solid SEO content marketing strategy, including key components like reading Google’s search results page and assessing opportunities, composing blog posts and service pages based on SEO best practices, choosing long-tail keyphrases based on search intent, and designing conversion-focused titles, meta descriptions, and more. Heather shows you how to differentiate between SEO best practices and common optimization myths so you know what’s what. Upon completing this course, you'll be equipped with new skills to craft SEO-driven content that boosts your business online—reaching more potential B2B customers and converting targeted prospects into guaranteed sales.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
-
-
Jessica Koplin
Jessica Koplin
Creative Professional | Experienced in Graphic Design, Writing & Data Analysis
Contents
What’s included
- Test your knowledge 2 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.