Advanced Content Marketing
With Madecraft and Kelli Schutrop
Liked by 291 users
Duration: 1h 5m
Skill level: Advanced
Released: 8/30/2023
Course details
Taking content marketing to the next level requires you to approach your strategy with a robust framework. In this course, Kelli Schutrop, vice president of sales and marketing at Madecraft, shows you how to scale up your content marketing strategy with message architectures, a storytelling model, and thought leadership. Learn how to manage a team, repackage content, and develop a supply change. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing in depth.
This course was created by Madecraft. We are pleased to host this training in our library.
![Company logo for Madecraft; the letter M configured as part of a printing press](https://cdn.statically.io/img/media.licdn.com/media/AAYAAgCwAAoAAQAAAAAAAHppnBQxgeyWS2CsU3aDDPcMgw.jpg)
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructors
Learner reviews
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Syed Naeem Gillani
Syed Naeem Gillani
Creative Copywriter | 10x Engagement in Health & Wellness (3 Months) | 2x DTC Brand Impact | CPG Conversion Genius | Social Media Optimizer |…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units